AVP, Web Innovations Celebrity Cruises

Great vacations begin with great employees!

Combine your experience and sense of adventure by joining our exciting team of employees in Weston, Florida.  Royal Caribbean Cruises Ltd. is pleased to offer a competitive compensation & benefits package, and excellent career development opportunities, each offering unique ways to explore the world.

Position Summary

This position is responsible for leading the brand's digital engagement and e-commerce strategy with the key objective being: identifying, engaging, and retaining target consumer segments via digital experiences and initiatives. These strategies should lead to improved brand equity, engaged consumers, and profitable growth in line with the overall brand vision. This position is responsible for the direction, coaching, support and evaluation of people (both internal and via external agencies) responsible for managing the website and implementing digital marketing strategies.

Career Snapshot

• Create the vision for the brand's global digital marketing strategy
• Lead all initiatives that contribute to website excellence: user experience (leveraging CEM capabilities), brand messaging, e-commerce, site performance, SEO
• Provide inspiring leadership and direction to Web Innovations team
• Manage employees based on the business competencies identified for the area using performance tools and people development techniques
• Plan and execute against all appropriate devices (apps, tablets, mobile, etc...) relevant to our target consumer demographic
• Leverage reporting and measurement tools to evaluate the effectiveness of website and internet marketing efforts and inform future initiatives
• Create and implement lead generation opportunities across appropriate digital channels
• Determines and manages the department budget based on the business priorities approved as well as optimizes the resources available to meet department financial goals
  • Be fully accountable for management (development, distribution of resources, reporting, approvals, monitoring) of Web Innovations budget
• Manages the relationship with vendors including the quality and the expenses involved for the services provided to our company
• Partner with regions on effective and efficient digital strategies that reinforce brand positioning and accomplish key business objectives
• Partner with Media team on paid digital media strategies and results in line with key business objectives
• Partner with IT organization on creating, executing, and maintaining best practice digital experiences
• Partner with other departments inside Celebrity as well as across the company to support key business objectives, considering the total consumer experience across digital platforms and along points in their lifecycle of engagement with the brand
• Partner with Voice of Customer team to initiate appropriate consumer research to understand consumer needs to be satisfied through our digital experiences and measure their effectiveness through a continuous improvement approach
• Provide subject matter expertise to Sales organization that enable travel agent partners to drive their Celebrity business.

Requirements:

• Bachelor's degree required
• Minimum 10 years experience in website and digital marketing development activities in large, multi-national, complex, and fast moving organizations
• Solid experience in participating in a wide variety of social media activities such as blogging, twittering, social bookmarking, commenting, etc. and is well-connected with the broader social media world
• Ability to plan for the global impact of digital marketing strategies and initiatives
• Ability to interface and successfully communicate with internal and external personnel including senior level management
• Ability to create effective working relationships with colleagues across Marketing, Sales, IT, Revenue Management, Hotel Operations and Reservations
• In-depth knowledge of social media. Strong understanding of online demand generation, online merchandising, online selling, and creative copy
• Expertise in website design, development, and deployment, online marketing strategy, and search engine optimization
• Customer oriented skills (within business to business (B2B) & business to customer (B2C) segments
• Proven track record in all aspects of program and project management, metrics development, website analytics and search experience
• Strong and very advanced leadership and project management skills
• Creativity and willingness to experiment
• Results/Business oriented
• Ability to contribute individually, and lead/manage or participate in cross-functional teams
• Excellent research, written, verbal and presentation skills
• Strong planning, evaluation, and analytical capabilities.

Preferred

• Prefered Bachelor's degree  in marketing or in a relevant field such as e-Marketing or Business Administration.

Thank you for your interest in this role. Royal Caribbean Cruises Ltd. is the world's second largest cruise company, operating under Royal Caribbean International, Celebrity Cruises and Azamara Club Cruises brands. These brands offer an array of onboard activities, services and amenities, including simulated surfing, swimming pools, sun decks, beauty salons, exercise and spa facilities, ice skating rinks, in-line skating, basketball courts, rock climbing walls, miniature golf courses, gaming facilities, lounges, bars, Las Vegas-style entertainment, cinemas and Royal Promenades, which include interior shopping, dining and an entertainment boulevard.

Join our team as AVP, Web Innovations Celebrity Cruises. Once you click to apply below, it will take you 10-15 mins to complete our application, which will help us better qualify your candidacy.   If you are being considered for this position you will hear back from us within the next 30-60 days.  During this time, you can view your application status on our career site. 

Join us at Royal Caribbean Cruises Ltd., where great vacations begin with great employees!

RCL is an Equal Employment Opportunity employer.