Marketing Director

Background:                                                   

• Solid experience (>10 years) with modern international companies with specific degree of knowledge of B2B2C marketing technicalities and professional exposure to digital marketing communication
• Managed external supporting creative agencies in building advertising B2C and B2B campaigns both offline and online
• Proven track record as an effective team builder, ideally has been able to develop and consolidate a team in the past;

Key Tasks

• Coordinates and manages planning, resource allocation and execution of consumer marketing communication activities constantly balancing strategic central guidelines and local tactical needs
• Identify activity streams on Trade Marketing domain, collecting needed resources within the organization and grant best time to market for delivery
• Support Country Leadership team with analysis and insights on target segments and market trends
• Share within local organization of central marketing inputs and media planning strategy
• Overview of marketing budget (Consumer and Trade) and lead decision of Trade marketing budget allocation (previous budget management experience required)
• Scout marketplace in order to exploit potential new partnerships to drive comarketing activities supporting sales
• Flexible team player and leader; able to co-ordinate and manage in a non-hierarchical, fast-paced environment with outstanding people management skills
• Capability to work autonomously and manage a wide variety of projects simultaneously and under tight deadlines;

Job Requirements

Desired Skills and Experience

Personal Characteristics:

• A ‘can-do’ attitude.
• Must knows how to get things done in a complex fast-moving organization
• Leadership ability, in particular the ability to envision and articulate a compelling future for the business, to persuade both the team and the wider organization of the importance of the business
• Communication skills: written and oral. Must be able to build and communicate a vision
• Self-motivating personality, resilient and stress resistant
• Fluent in English and Italian – both written and spoken
• Business Administration Degree, Economics or similar

​Additional Competencies:

• Inspiring Trust
• Analytic approach and test and learn culture
• Driving Execution