Social media officer based in France

Category : Sales & Marketing
Region : Europe
Country/Locale : Shore based

Our client a property and leisure company is looking for a Social Media Officer to assist the marketing team in their office in Monaco.

You must hold a European passport in order to travel frequently between the various offices on the continent.

Responsibilities:

To identify the KOLs ( key opinion leaders) and influencers of our target audience
To identify the relevant blogs and social media accounts in travel, lifestyle and luxury sectors, including media digital accounts
To maximise KOL and influencer outreach, develop meaningful relationships and secure posts
To research digital forward features, secure online posts and reviews by relevant travel, lifestyle and luxury editors
To advise on travel activation, plan the influencer group trips (inviting and securing attendance), which will create content and exclusive editorials for themselves and PPC
To research and identify appropriate brand partner alliances and campaigns (with other high luxury brands, blogs, media sites…) which would strengthen brand positioning and attract new relevant audiences
To monitor and report on competitor social media activity
To contribute to drafting copy and plan social media content calendar in collaboration with the in house marketing team, including identifying trends and topical news to use for active pitching
To manage the social media profiles, including posting and responding to day-to-day comments and live feedback when necessary
To contribute to social media strategy
To maintain digital platform database
To report on key performance indicators
To prepare monthly activity reports

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