Director of Global Social Media

Great vacations begin with great employees! 

Combine your experience and sense of adventure by joining our exciting team of employees in Miami, Fl.  Royal Caribbean Cruises Ltd. is pleased to offer a competitive compensation & benefits package, and excellent career development opportunities, each offering unique ways to explore the world

Position Summary:

The Social Media Director is responsible for the execution of strategic social media and digital initiatives, including developing and managing viral marketing campaigns, creating and supervising high-profile channel accounts, curating user-generated content and integrating social media into the overall business strategy. The position requires a strong understanding of social media trends and their impact on the brand.

This role supervises the social media team and coordinates closely with eCommerce, Integrated Communications, Brand Innovations, Corporate Communications, One-to-One Marketing, agency partners and others to create and drive a social media strategy that supports the Brand mission of creating a category of one. The position ensures our social media and consumer-generated content is fully integrated with other marketing and operational efforts across the brand.
 

Career Snapshot:

• Create the social media strategy, coordinating with stakeholders across the brand to ensure its effectiveness
• Ensure the adoption of relevant social media techniques into the corporate culture and into all of the company's products and services
• Own the roadmap for the social media throughout the vacation planning experience, driving social media integration wherever possible
• Act as the advocate of social media integration within the brand, influencing overall site and business strategies
• Recruit and oversee the Social Media Team, ensuring a superior quality of communication and project delivery is provided at all times
• Coordinate the planning of social media campaigns, ensuring customer acquisition and supporting key marketing initiatives
• Source and manage relationships with strategic partners, social media agencies and social monitoring platforms to support and develop operational and commercial opportunities
• Provide benchmarks and analyze data, to inform company-wide decision-making and commercial campaign targets are met
• Monitor and comment on trends in social media trends and application, acting as subject matter expert within the company
• Monitor the competition and be aware of market changes and developments

Requirements:

• Bachelor's degree in Marketing or Communications
• 7 to 10 years of interactive marketing experience, with proven experience in Social Media.
• Experienced marketer with proven expertise at developing and implementing strategic plans
• Strong knowledge and understanding of social media platforms and monitoring tools
• Previous experience in the development and implementation of media planning within the advertising industry
• Strong familiarity with online marketing best practices.

Preferences:

• Graduate Degree
• Able to manage a fast-paced work environment and multiple projects simultaneously
• Strong project management and organizational skills

Thank you for your interest in this role. Royal Caribbean Cruises Ltd. is the world's second largest cruise company, operating under Royal Caribbean International, Celebrity Cruises and Azamara Club Cruises brands. These brands offer an array of onboard activities, services and amenities, including simulated surfing, swimming pools, sun decks, beauty salons, exercise and spa facilities, ice skating rinks, in-line skating, basketball courts, rock climbing walls, miniature golf courses, gaming facilities, lounges, bars, Las Vegas-style entertainment, cinemas and Royal Promenades, which include interior shopping, dining and an entertainment boulevard.

Join our team as our Director of Global Social Media.  Once you click to apply below, it will take you 10-15 mins to complete our application, which will help us better qualify your candidacy. If you are being considered for this position you will hear back from us within the next 30-60 days.  During this time, you can view your application status on our career site.  

Join us at Royal Caribbean Cruises Ltd., where great vacations begin with great employees!

RCL is an Equal Employment Opportunity employer.

Job: Marketing
Primary Location: United States-Florida-Miami
Schedule: Full-time
Shift: Day Job
Employee Status: Regular