Director, Social Media Content Marketing

Great vacations begin with great employees!

Combine your experience and sense of adventure by joining our exciting team of employees in Miami, Fl.  Royal Caribbean Cruises Ltd. is pleased to offer a competitive compensation & benefits package, and excellent career development opportunities, each offering unique ways to explore the world. 

Position Summary:

The Social Media Director is responsible for the development and execution of social media strategy for the Royal Caribbean International brand. The Social Media Director will deliver results through compelling fan engagement within social platforms and across key online communities, management of social networks and create of social programs that maximize the reach of the Royal Caribbean International brand to passionate cruise and new to cruise fans everywhere. You will drive digital initiatives, including creating and supervising high-profile social channel accounts, curating user-generated content, launching viral marketing campaigns, and integrating social media into the overall business strategy. The position requires a strong understanding of social media trends and their impact on the brand.

This role supervises the social media team and coordinates closely with eCommerce, Integrated Communications, Corporate Communications, One-to-One Marketing, agency partners and others to create and drive a social media strategy that supports the Brand mission of creating a category of one. The position ensures our social media and consumer-generated content is fully integrated with other marketing and operational efforts across the brand.
This is a critical position within the Marketing organization and an amazing opportunity for the right candidate.

Career Snapshot:

Strategy

• Develop the strategic roadmap for social media integration throughout the cruise vacation planning experience driving social media integration where appropriate, including onboard our ships
• Work with the appropriate internal departments and external partners to drive decisions regarding Social Media tools, applications, channels, design and strategy.
• Enable our guests to tell the Royal Caribbean International story through social media conversations and user-generated content.

Execution

• Lead the Social Media team, ensuring a superior quality of strategic execution and project delivery is provided at all times
• Coordinate the planning of social media campaigns, ensuring customer acquisition and supporting key marketing initiatives
• Continuously optimize efforts by setting benchmarks and analyzing data, ensuring campaign targets are met
• Implement a proactive strategy for capturing customer online reviews. Monitor online ratings and respond accordingly.

Internal/External Partnerships

• Ensure the adoption of relevant social media techniques into the corporate culture and into all of the companyu00bfs products and services
• Source and manage relationships with strategic partners, social media agencies and social monitoring platforms to support and develop operational and commercial opportunities

Thought Leadership

• Act as the advocate of social media integration within the brand, influencing overall business strategies
• Monitor and comment on trends in social media trends and application, acting as subject matter expert within the company
• Become an advocate for the company in industry Social Media spaces, engaging in dialogues where appropriate.
• Monitor the marketplace and be aware of innovations, changes and developments
• Identify competitive opportunities and threats in social channels and develop appropriate responses

Requirements:

• 7 to 10 years of interactive marketing experience, with 3 to 4 years of social media strategy experience.
• Experience in the marketing of a major consumer-facing brand.
• Experience with an eCommerce business or digital media agency a plus.
• Bachelor's degree in marketing or communications, MBA preferred

Preferences:

• Experienced marketer with proven expertise at developing and implementing strategic plans
• Demonstrated success with high-profile digital and social media marketing campaigns
• Strong knowledge and understanding of social media platforms and monitoring tools
• Strong familiarity with digital marketing best practices.
• Creative, diplomatic, cool under pressure and able to manage a fast-paced work environment and multiple projects simultaneously
• Fantastic ability to organize and present ideas, materials and concepts creatively
• Strong project management and organizational skills
• Masterful at establishing and maintaining effective working relationships with others.

Thank you for your interest in this role. Royal Caribbean Cruises Ltd. is the world's second largest cruise company, operating under Royal Caribbean International, Celebrity Cruises and Azamara Club Cruises brands. These brands offer an array of onboard activities, services and amenities, including simulated surfing, swimming pools, sun decks, beauty salons, exercise and spa facilities, ice skating rinks, in-line skating, basketball courts, rock climbing walls, miniature golf courses, gaming facilities, lounges, bars, Las Vegas-style entertainment, cinemas and Royal Promenades, which include interior shopping, dining and an entertainment boulevard.

Join our team as our Director, Social Media Marketing.  Once you click to apply below, it will take you 10-15 mins to complete our application, which will help us better qualify your candidacy.   If you are being considered for this position you will hear back from us within the next 30-60 days.  During this time, you can view your application status on our career site. 

Join us at Royal Caribbean Cruises Ltd., where great vacations begin with great employees!

RCL is an Equal Employment Opportunity employer.