Lead, Email Marketing

Great vacations begin with great employees! 

Combine your experience and sense of adventure by joining our exciting team of employees in Miami, Fl.  Royal Caribbean Cruises Ltd. is pleased to offer a competitive compensation & benefits package, and excellent career development opportunities, each offering unique ways to explore the world. 

Position Summary:

As the Lead, Email Marketing, you will manage all aspects of the email channel in US, Canada and LACAR IR markets. You will manage strategic, tactical and triggered email marketing campaigns (mass broadcasts and highly targeted) with full understanding of campaign list selection, testing, creative, production, and/or broadcast processes and budget guidelines.

Career Snapshot:

• Responsible for email deliverability, email design/development and email operational KPIs
• Leverage database analyses and campaign performance data to optimize programs, determine optimal direct marketing contact strategy, set up A/B testing, reduce costs and maximize return on investment
• Manage and work collaboratively with email services provider to improve email operations, campaign process, and overall deliverability across domains
• Ensure flawless execution and delivery by developing creative assets for emails and webpages
• Write marketing copy, including strong calls-to-action for targeted audiences
• Accurately assess the success/financial impact of all email campaigns
• Lead the development of operational and booking attribution reports to monitor performance including open rate, click through rate, conversion rate, revenue per 1000 send, revenue per campaign, etc
• Coordinate with internal/external partners such as Revenue Management, Call Center, Product Marketing, Web Marketing, IT, Sales, and Agencies to determine featured products, offers, positioning, and creative messaging that meets program objectives and tactical needs, and is consistent with brand positioning

Requirements:

• Bachelor's degree of Marketing or related field
• At least 3 years of email and digital marketing experience
• Technological comfort: HTML & SQL skills
• Experience in building and coding email campaigns in email service provider tools such as Exact Targetu00ae
• Highly organized, with strong project management skills, and the ability to manage multiple priorities concurrently from conception to completion and work under tight deadlines
• Strong written and oral communication skills
• Familiarity with metrics-based marketing

Thank you for your interest in this role. Royal Caribbean Cruises Ltd. is the world"s second largest cruise company, operating under Royal Caribbean International, Celebrity Cruises and Azamara Club Cruises brands. These brands offer an array of onboard activities, services and amenities, including simulated surfing, swimming pools, sun decks, beauty salons, exercise and spa facilities, ice skating rinks, in-line skating, basketball courts, rock climbing walls, miniature golf courses, gaming facilities, lounges, bars, Las Vegas-style entertainment, cinemas and Royal Promenades, which include interior shopping, dining and an entertainment boulevard.

Once you click to apply below, it will take you 10-15 mins to complete our application, which will help us better qualify your candidacy.   If you are being considered for this position you will hear back from us within the next 30-60 days.  During this time, you can view your application status on our career site. 

Join us at Royal Caribbean Cruises Ltd., where great vacations begin with great employees!

RCL is an Equal Employment Opportunity employer.