Lead, Global Web Producer

Great vacations begin with great employees!

Combine your experience and sense of adventure by joining our exciting team of employees in Miami, Fl.  Royal Caribbean Cruises Ltd. is pleased to offer a competitive compensation & benefits package, and excellent career development opportunities, each offering unique ways to explore the world. 

Position Summary:

On a daily basis the Lead, Global Web Producer's main responsibility is to partner with local markets to gather regional requirements, socialize, and measure the in-country performance of product features and campaigns to continually optimize new and existing products and services across desktop, tablet, and mobile platforms. You will be the primary liaison between in-country marketing departments and the global digital marketing team to solve complex user problems by collaborating with mutli-disciplinary teams to conceive and craft useful digital products and services. You will ensure our digital products deliver on the global strategic vision while exceeding the needs of our regional teams around the globe.

The ideal candidate will have deep experience understanding consumer behavior within European, Asian, and Latin American markets, and be mindful of the latest eCommerce, web, and mobile best practices knowing when to adopt local conventions and when to use global concepts. You must have proven experience employing a combination of qualitative methods to understand country-level consumer behavior and know how to leverage analytics to inform solutions. Exceptional communication skills are needed to manage expectations, earn the trust, negotiate, and find mutually beneficial results with multiple internal and external stakeholders.

Career Snapshot:

• Create a strategic program to develop globalization as a core component of our owned media annual operating plan with clear objectives, desired outcomes, and projects to increase the global footprint of Royal Caribbean International
• Organize and execute regular global digital marketing summits and monthly global digital steering committees to socialize global programs, inspire best practice sharing, and foster regional participation in global programs
• Coordinate global digital efforts, monitoring and communication of digital initiatives and strategies throughout our global offices
• Act as the global representative of our regional teams in the development of new digital products, coordinating regional team participation in requirements gathering, design reviews, integration of regional tools, content development & translation, user acceptance testing, product launch, and support
• Collect local market needs and translation of those needs into requirements of feature releases of our digital product roadmaps for royalcaribbean.com, cruise vacation planning portals, mobile sites and apps
• Act as Royal Caribbean's subject matter expert in content translation and transcreation by implementing translation systems and processes within our content management systems
• Report metrics and analytics via a performance scorecard and implementation of Omniture and media tagging solutions to ensure reporting consistency across all markets to measure the effectiveness of digital product features and media campaigns

Requirements: 

• Bachelor's Degree in Marketing, Digital Marketing, Management Information Systems, HCI or equivalent professional experience
• 7 years of demonstrated experience in consulting and developing web applications/sites
• 5 years of demonstrated experience implementing translation tools and services from translations vendors such as Lionbridge into enterprise eCommerce platforms
• 5 years of mastery of analytics (Site Catalyst, Core Metrics, Web Trends) and online survey tools with demonstrated use of analytics
• 3 years experience leading international teams in the daily management, development, and reporting of a global web platform
• Experience working with International Markets
• Ability to travel 20-25%

Thank you for your interest in this role. Royal Caribbean Cruises Ltd. is the world's second largest cruise company, operating under Royal Caribbean International, Celebrity Cruises and Azamara Club Cruises brands. These brands offer an array of onboard activities, services and amenities, including simulated surfing, swimming pools, sun decks, beauty salons, exercise and spa facilities, ice skating rinks, in-line skating, basketball courts, rock climbing walls, miniature golf courses, gaming facilities, lounges, bars, Las Vegas-style entertainment, cinemas and Royal Promenades, which include interior shopping, dining and an entertainment boulevard.

Once you click to apply below, it will take you 10-15 mins to complete our application, which will help us better qualify your candidacy.   If you are being considered for this position you will hear back from us within the next 30-60 days.  During this time, you can view your application status on our career site. 

Join us at Royal Caribbean Cruises Ltd., where great vacations begin with great employees!

RCL is an Equal Employment Opportunity employer.