Creative Director
- Reference:
- 26
- Recruiter:
- Costa Crociere
- Category:
- Land Based Jobs
- Published:
- April 23, 2014
At Costa Cruises, we believe that motivation and challenges create passionate people, and passion makes the difference. We are currently looking for a Creative Director to join our Corporate Marketing Department at the Company’s headquarter in Genoa – Italy.
Job Purpose
To coordinate all creative developments both at HQ level and Country level in all media communications and touch points (end consumer and trade) ensuring coherence with the brand positioning strategy.
The position reports to the International Marketing Communication Director.
Key Accountabilities
- Developing and implementing creative solutions across channels (digital, print, video, photography and social) to increase brand reach and impact.
- Understanding business global needs and local market challenges and transform them into effective, memorable ideas and solutions.
- Supporting the internal and external advertising development, inspiring colleagues from the in-house advertising department and guiding the relationship with external agencies through the whole delivery cycle.
- Getting insights from consumer and trade surveys in order to anticipate trends and gain inputs for improvement of the advertising tools, thus contributing to the brand health and to the achievement of Sales targets.
- Keeping focus on brand positioning strategy and contributing to build a differentiation vs competition approach.
- Coordinating, coaching and developing a team composed of four people.
Job Requirements
- At least 9 years of Creative Agency experience with a strong focus on digital media
- Strong knowledge of design techniques (marketing materials from catalogues to campaigns). The ideal candidate has experience in art directing photo shoots, is proficient in all major design software including InDesign, Photoshop and Illustrator and is an expert user of presentation tools.
- Fluent in written and spoken English and Italian. Other languages will be considered as a plus.
- Ability to read the market and anticipate trends
- Familiar with researches tools and techniques
- Creative, strategic and conceptually-minded approach to design
- Good interpersonal skills combined with a strong personality
- Project management capabilities
- A love for travel and experience in international environments.
Language Requirements
Good knowledge of the following languages is required: English, Italian
Costa Crociere
Costa is the largest Italian travel group and the European number one cruise operator; proudly the only company in the cruise industry sailing the Italian flag.
From the beginning, we operate with passion to make our guests find the most wonderful places to over 250 destinations worldwide in Mediterranean, Northern Europe, the Baltic Sea, the Caribbean, Central and South America, the United Arab Emirates, the Far East, the Indian Ocean, plus Round-the-World cruises, offering them the opportunity to discover countries and to meet different cultures, with respect for their identities.
We enjoy an international environment rich in cultural diversity that is positive, friendly, and welcoming. We are team-oriented and know that diversity of thought and ideas are key to growing personally and professionally.
We are a respected and valued diverse global community of more than 19,000 people representing 70 different countries and cultures. We are young, explorers and pioneers with a passion for making human connections with each other and across the world.
Your career is an exploration of your potential. Embark on your career journey where you explore your talents and skills, and see each accomplishment as a beginning for your next experience.
Are you ready to join?
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