Digital Marketing Analyst

Great Vacations Begin With Great Employees!

Combine your experience and sense of adventure by joining our exciting team of employees in Miami, Fl.  Royal Caribbean Cruises Ltd. is pleased to offer a competitive compensation & benefits package, and excellent career development opportunities, each offering unique ways to explore the world.

Position Summary:

As Digital Marketing Analyst, you will analyze performance for the Royal Caribbean International brand across all digital channels including Website, Social and Mobile platforms and identify e-commerce opportunities, enhancements & requirements.  In addition you will work with the e-commerce manager in all promotions, digital advertising operations, site optimization and product merchandising.

You will be responsible for increasing the efficiency of the digital sales process by documenting & tracking business needs throughout the project life cycle and by performing operational and competitive analysis for eCommerce projects and strategy evolution.  In addition, you will have a strong grasp of web development lifecycle, collaborate with global stakeholders and foster communication between technical and non-technical audiences, ensuring technology solutions fulfill business needs.  You should also be resourceful and results oriented with a focus on improving marketing effectiveness and customer experience, thereby driving revenue.

Responsibilities:

• Provide strategic recommendations to enhance eCommerce processes and experience based on market, competitive and functional insights.
• Understand the eCommerce landscape to define future state processes & desired functionality and provide the needed context to build technical solutions.
• Assist in the transactional and promotional strategy of our digital platforms, including traffic growth, merchandising, cruise planning, booking funnel, and promotions.
• Assist in the development of a data-driven, segmentation roadmap to target our most valuable users and drive the highest-revenue product sales in cruise and pre-cruise products.
• Assist in all initiatives to ensure a consistent and optimized customer experience across online advertising, web site landing pages, traffic workbooks and the transactional funnels that is also well coordinated with the email marketing efforts.
• Assist in the operation of third-party, ecommerce tools to optimize conversion, drive up-sell and cross-sell opportunities and make product development recommendations to the operations team.
• Evaluate program performance and optimize revenue by conducting holistic analysis of factors including trends, pricing, and volume and segmentation strategies to optimize digital content.
• Performs other duties as required.  This job description in no way states or implies that these are the only duties to be performed by the employee occupying this position. Employees will be required to perform other job-related duties assigned by their supervisor or management.

Requirements:

• Bachelor's degree required preferable in marketing or in a relevant field such as e-Marketing or Business Administration.
• 2-3 years experience with consumer-facing websites and strong familiarity with e-commerce best practices.
• Preferred background in luxury, fashion, retail, or hotel merchandising.
• In-depth knowledge of  digital and e-commerce  best practices
• Understanding of online demand generation, online merchandising, online selling, and creative copy.
• Understanding of  website design, development, and deployment, online marketing strategy, and search engine optimization.
• Customer oriented skills (within business to business (B2B) & business to customer (B2C) segments).
• Proven track record in all aspects of program and project management, metrics development, website analytics and search experience.
• Project management skills preferable
• Solid MS Office skills.

Thank you for your interest in this role. Royal Caribbean Cruises Ltd. is the world's second largest cruise company, operating under Royal Caribbean International, Celebrity Cruises and Azamara Club Cruises brands. These brands offer an array of onboard activities, services and amenities, including simulated surfing, swimming pools, sun decks, beauty salons, exercise and spa facilities, ice skating rinks, in-line skating, basketball courts, rock climbing walls, miniature golf courses, gaming facilities, lounges, bars, Las Vegas-style entertainment, cinemas and Royal Promenades, which include interior shopping, dining and an entertainment boulevard.

Once you click to apply below, it will take you 10-15 mins to complete our application, which will help us better qualify your candidacy.   If you are being considered for this position you will hear back from us within the next 30-60 days.  During this time, you can view your application status on our career site.

Join us at Royal Caribbean Cruises Ltd., where great vacations begin with great employees!

RCL is an Equal Employment Opportunity employer.