Digital Marketing Executive

Job Category: Corporate Offices, U.K. Headquarters

Position: Digital Marketing Executive

Job Description

The purpose of the role is to contribute to the development of the annual marketing plans, manage individual marketing campaigns and project requirements on a day to day basis and manage the creative production of marketing.

The role will identify and test the implementation of new marketing channels such as video advertising and digital sponsorship.

In addition, you will continuously drive to improve acquisition across all channels and member communications in terms of brand, message, process, communication effectiveness and cost. You will also manage multiple product campaigns and project budgets in line with overall annual budgets.

Key Tasks:

• Management of digital marketing projects
• Contributing to the integrated marketing planning activities
• Use analytics to evaluate success, reporting on campaign effectiveness and ROI and produce analytical reports
• Responsible for developing and managing all prospect campaigns to grow web traffic and online sales
• Responsible for digital Trade marketing including the website, emails and contribution to events
• Working with the sales teams to improve and enhance marketing communications to drive sales and hit targets
• Maintaining a clear understanding of customer needs and analyse the competitive environment to devise appropriate propositions
• Staying on top of all digital marketing trends and using innovation to constantly improve and grow the business

Profile

Knowledge and Experience:

• Minimum of 2 years’ experience for e-commerce brand (in travel or retail is desirable)
• Degree educated in marketing/web management/design/multimedia related discipline
• Experience of html, Content Management Systems (CMS’s), CRM’s and Analytics (Google Analytics, Omniture)
• Knowledge of successful multimedia and digital interactive content
• Experience of current social media platforms and integration with web content
• Experience in managing results-driven digital marketing campaigns, from planning to implementation
• Previous experience of working closely with department on monthly and seasonal promotional activity such as website updates, email marketing and social media promotions
• Knowledge of taking clear briefs for online projects, working with internal or external project teams and managing them though to execution and launch in a timely fashion
• Understanding of acquisition and retention of customers via online media channels
• Providing reporting analysis for accounts to identify trends that can inform business decisions
• Experience of copywriting and creative skills for diverse audiences
• Experience and knowledge of using InDesign, Photoshop, Twitter, Google+

Skills:

• Proficient in understanding and analysing relevant response data, and reporting back information.
• Good creative skills with a keen eye for design.
• Good communicator, negotiator and influencer at all levels.

Attributes:

• Passionate about all things digital
• Good at generating new ideas, highly creative and hands on
• Understanding of the technical aspects of digital solutions and back end designs
• Self-motivated with drive and enthusiasm about new concepts
• Ability to work under pressure
• Ability to meet tight deadlines
• Able to work on own initiative or as part of a team
• Pro-active problem solver
• Positive and enthusiastic approach to work with a dedicated and flexible attitude

About Viking Cruises
Viking Cruises, the world’s leading river cruise company, offers scenic cruising along the rivers of Europe, Russia, China, Southeast Asia and Egypt. Since its 1997 inception, the company has grown to a fleet of 52 vessels and over 100,000 passengers annually. Viking has been honored multiple times in Travel + Leisure’s “World’s Best” Awards and Condé Nast Traveler’s “Gold List” as well as recognized by the editors of Cruise Critic as “Best River Cruise Line.” Today Viking continues its rapid growth with its first Ocean vessel beginning operations in 2015, and plans to grow the River Cruise fleet even larger in the next two years. The opportunities and challenges in this growth provide and excellent work environment for high performing individuals with a desire to achieve and excel.

Viking Cruises is an equal opportunity employer