Analyst, Marketing Campaign

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Combine your experience and sense of adventure by joining our exciting team of employees in Miami, Fl.  Royal Caribbean Cruises Ltd. is pleased to offer a competitive compensation & benefits package, and excellent career development opportunities, each offering unique ways to explore the world.

Position Summary:

As part of the Marketing Analytics team, your role will be primarily to provide campaign execution and analytical support to Loyalty business teams, with plenty of opportunity to lead projects and provide insights to the entire marketing organization. This role provides key support in the areas of campaign strategy, build, and execution, as well as reporting ,data manipulation, and analysis. In addition, the analyst will work with our IT partners providing ongoing contributions to system database functionality, testing and validation across the marketing data footprint.

Responsibilities:

• Work with Relationship and Loyalty Marketing to support campaign execution (as part of Analytics Team) to facilitate Targeting Strategy through the use of prior campaign performance, ad-hoc analysis and industry best practice.
• Utilize behavioral analytics to provide strategic insights to relationship management teams providing recommendations on the Timing, Targeting and Testing of all campaigns
• Ensure the delivery of a complex and integrated campaign execution Plan, including campaign administration, ROI assessment, validation and QA process.
• Become an internal subject matter expert in the use of Siebel Loyalty, Siebel Marketing and Siebel Analytics and provide support to marketing Management in the administration of campaigns
• Execute a Campaign Testing Strategy grounded in solid scientific principles
• Become the Internal Lead on Loyalty Analytics using tools like Hyperion, SAS, and Siebel to create standard and and/or adhoc reports to support the Crown & Anchor Society & Royal Caribbean Visa credit card programs.
• Review and make recommendations on campaign response analysis, such as impact of campaigns on revenue, call volume, web visits and other non-revenue related behaviors
• Coordinate data management efforts between internal and external partners
• Identify data enhancement opportunities and make recommendations for predictive , behavioral and segmentation models.
• Performs other duties as required.

Qualifications:

Candidate should have a minimum Bachelors degree in any one of the following disciplines or combination thereof with related work experience:
a. Business : Marketing/Management
b. Economics/ Mathematics/Statistics
c. Computer Science/ Engineering

Highly Analytical, well organized with strong communication skills.

Enjoy working with variety of teams across the organization including : Relationship Marketing, Loyalty, Revenue Management and Sales

Candidate should be proactive with an eye for process improvement

Experience with analytical data manipulation using query tools such as Hyperion, Tableau, Siebel Analytics, Cognos, Microstrategy, Business Objects, SQL, Analysis Services.

Experience in the following is highly desirable; Siebel Loyalty, Siebel Marketing, Siebel Analytics, SAS, SQL Server, PL/SQL
Thank you for your interest in this role. Royal Caribbean Cruises Ltd. is the world's second largest cruise company, operating under Royal Caribbean International, Celebrity Cruises and Azamara Club Cruises brands. These brands offer an array of onboard activities, services and amenities, including simulated surfing, swimming pools, sun decks, beauty salons, exercise and spa facilities, ice skating rinks, in-line skating, basketball courts, rock climbing walls, miniature golf courses, gaming facilities, lounges, bars, Las Vegas-style entertainment, cinemas and Royal Promenades, which include interior shopping, dining and an entertainment boulevard.

Join our team as our Marketing Campaign Analyst.  Once you click to apply below, it will take you 10-15 mins to complete our application, which will help us better qualify your candidacy.   If you are being considered for this position you will hear back from us within the next 30-60 days.  During this time, you can view your application status on our career site. 
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RCL is an Equal Employment Opportunity employer.