Producer, Digital Copywriter
- Reference:
- 531599
- Category:
- Land Based Jobs
- Published:
- January 13, 2015
Great vacations begin with great employees!
Combine your experience and sense of adventure by joining our exciting team of employees in Miami, Fl. Royal Caribbean Cruises Ltd. is pleased to offer a competitive compensation & benefits package, and excellent career development opportunities, each offering unique ways to explore the world.
Digital Copywriter Producer
Position Summary:
The Royal Caribbean Digital Copywriter/Producer is responsible for writing, editing, proofing and syndicating compelling content in the form of sale promotions, product descriptions, stories, FAQs, and planning tools for a range of digital products, which enable our guests to find, plan, and manage their cruise vacation. The Digital Copywriter/Producer is an integral member of the digital marketing department actively improving and writing engaging content for the Royal Caribbean website, Cruise Vacation Planning Portals, promotional landing pages, mobile websites, and iOS / Android apps with the goal of driving engagement, loyalty, and eCommerce sales conversion.
The digital content crafted by the Digital Copywriter/Producer will be experienced by over 50MM visitors a year and will drive significant incremental revenue growth by ensuring the content within our digital products are current, accurate, compelling, and optimized for search engines. The Digital Copywriter/Producer understands that writing for a successful eCommerce business is about establishing trust while convincing the visitor that our product offering is right for them. Our content must establish the right tone, which straddles between engaging and informative as we guide our guest through the entire consumer-shopping journey while elevating the Royal Caribbean brand.
On a daily basis the Digital Copywriter/Producer interacts with our ecommerce team, promotion managers, digital product owners, user experience architects and designers to provide action-inducing copy consisting of promotional headlines, campaign landing pages, product and destination descriptions, instructional text, calls-to-action, and FAQs. The Digital Copywriter/Producer will also serve as a web producer to execute best content options, quickly turn around requests for changes, build out pages, and load copy within the Content Management System (CMS).
Responsibilities:
- Perform content creation and content entry in the CMS, including build out of new pages, template modification, promotion creation, procuring and editing assets, ensuring link integrity, and search engine optimization
- Craft copy for all promotional material for digital products. Copy must be SEO optimized and in the appropriate Royal Caribbean International brand voice for consumer
- Maintaining the high-quality brand standards of the Royal Caribbean brand in the production of content, merchandizing tools, and promotions that result in continual lift in conversion rates
- Daily review of royalcaribbean.com to identify and troubleshoot defects and content issues then solving or escalating to the digital development team
- Ensuring integrity and accuracy of our content and content management systems through the implementation and continual optimization of industry standard best practices for content management production
- Collaborate with digital marketing team members to determine the best approach and process to deliver content and business requirements to websites and apps
- Editing of HTML and CSS within the CMS to ensure content design consistency and readability within the context and layout of website pages, apps, and promotional banners
- Perform other duties as required. This job description in no way states or implies that these are the only duties to be performed by the employee occupying this position. Employees will be required to perform other job-related duties assigned by their supervisor or management
Financial Responsibilities:
Exceed expectations in meeting deadlines within budget while delivering appropriate quality.
Qualifications:
- Bachelors Degree (specialization of marketing, communications, journalism) or equivalent professional experience
- Mastery of English grammar and punctuation. Clear and concise communication.
- A portfolio demonstrating excellent copywriting, editing, and proofreading with meticulous attention to detail
- 1 -2 years of professional experience with:
- Writing content for one or more of the following: digital campaigns, websites and landing pages, emails, mobile applications, eCommerce sites
- Search Engine Optimized content creation, page title creation, keyword, and performance measurement techniques
- Daily operations of managing content within a digital product using an enterprise content management system
- Content management via an enterprise level CMS such as TeamSite, Tridion, Sitecore, Adobe CQ, WordPress for building and maintaining websites (including daily updates to copy, media, building out new pages, and troubleshooting)
- Editing code in presentation-layer web development languages including HTML and CSS; leveraging JavaScript code libraries and snippets to embed tags and videos a plus
- Quality Assurance / User Acceptance Testing on desktop and mobile devices
- Cross-browser compatibility testing with Safari, IE, Chrome, Firefox on Mac and PC
- Knowledge of web analytics principles and experience with major web analytics solutions (Omniture, Web Trends, Google Analytics)
- Superior organizational skills and ability to monitor, manage, and execute on a variety of tasks and efforts at differing stages of discovery and execution, handle a large request queue, and deliver in a fast-paced, deadline-driven environment
- Experience working on at least one of the following:
- Large enterprise-level marketing sites with deep content marketing, an eCommerce or booking funnel, rich product content catalogs, and features including calendar, facets, tag management, and feeds from other core business systems
- International eCommerce sites with experience troubleshooting issues and understanding complex product catalog-related integrations with other applications
- A lifestyle brand as a branded manufacturer with a direct channel or a retaileru00bfs eCommerce channel
Join our team as a Digital Copywriter Producer. Once you click to apply below, it will take you 10-15 mins to complete our application, which will help us better qualify your candidacy. If you are being considered for this position you will hear back from us within the next 30-60 days. During this time, you can view your application status on our career site.
Join us at Royal Caribbean Cruises Ltd., where great vacations begin with great employees!
RCL is an Equal Employment Opportunity employer.
- Housekeeping Jobs (81)
- Galley Jobs (269)
- Restaurant Jobs (104)
- Beverages Jobs (60)
- Provisions Jobs (15)
- Deck Jobs (95)
- Engine / Technical Jobs (128)
- Guest Services Jobs (103)
- Retail Jobs (46)
- Spa & Beauty Jobs (47)
- Child Care Jobs (11)
- Entertainment Jobs (148)
- Photography Jobs (17)
- Shore Excursions Jobs (31)
- Medical Jobs (23)
- Sport & Fitness Jobs (17)
- Casino Jobs (16)
- IT Jobs (10)
- Management Jobs (48)
- Administration Jobs (43)
- Land Based Jobs (34)
- Other Cruise Jobs (78)
- Private Estate Jobs (17)
Share this page: