Account Executive, Integrated Marketing
- Reference:
- 531941
- Category:
- Land Based Jobs
- Published:
- December 27, 2014
Great vacations begin with great employees!
Combine your experience and sense of adventure by joining our exciting team of employees in Miami, Fl. Royal Caribbean Cruises Ltd. is pleased to offer a competitive compensation & benefits package, and excellent career development opportunities, each offering unique ways to explore the world.
Position Summary:
Responsible for project management and/or execution of integrated consumer marketing campaigns across traditional and online platforms.
Responsibilities:
- Work with Marketing Manager to oversee execution of integrated tactical/retail campaigns directed at consumer target. Approximately 30-40 campaigns yearly.
- Act as the marketing integration specialist among sales, and revenue and other areas of the company to ensure campaigns are strategically positioned in communications
- Manage and execute retail marketing calendar promotional tactics from brief to deployment of tactics.
- Liaison with internal creative studio team or advertising agency responsible for tactical retail calendar executions, and national advertising
- Produce PowerPoint presentations of campaigns and work with marketing analytics for integrated campaign management and analytics
- Perform campaign metrics analysis and ROI for all integrated campaigns
- Assist in preparing quantitative and qualitative business case, evaluating new integrated campaigns
- Pull competitive reports on cruise and vacation brands into competitive powerpoint presentations
- Performs other duties as required
Qualifications:
Bachelor's degree in Marketing required and 4-6 years progressive experience in Marketing or related field (ad agency and travel category experience a plus).
Understanding of analytics and campaign management
Experienced excel and PowerPoint user to be able to create executive presentations
Work Environment:
Travel to work onboard ships for projects and/or travel outside of corporate headquarters to attend meetings or execute regional campaigns
Thank you for your interest in this role. Royal Caribbean Cruises Ltd. is the world's second largest cruise company, operating under Royal Caribbean International, Celebrity Cruises and Azamara Club Cruises brands. These brands offer an array of onboard activities, services and amenities, including simulated surfing, swimming pools, sun decks, beauty salons, exercise and spa facilities, ice skating rinks, in-line skating, basketball courts, rock climbing walls, miniature golf courses, gaming facilities, lounges, bars, Las Vegas-style entertainment, cinemas and Royal Promenades, which include interior shopping, dining and an entertainment boulevard.
Join our team as our Account Executive, Integrated Marketing. Once you click to apply below, it will take you 10-15 mins to complete our application, which will help us better qualify your candidacy. If you are being considered for this position you will hear back from us within the next 30-60 days. During this time, you can view your application status on our career site.
Join us at Royal Caribbean Cruises Ltd., where great vacations begin with great employees!
RCL is an Equal Employment Opportunity employer.
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