Media Account Executive

Great vacations begin with great employees!

Combine your experience and sense of adventure by joining our exciting team of employees in Miami, Fl.  Royal Caribbean Cruises Ltd. is pleased to offer a competitive compensation & benefits package, and excellent career development opportunities, each offering unique ways to explore the world.

Position Summary:

This position is responsible for interactive marketing and social media activities designed to grow product sales, drive web site interaction, stimulate trial among prospects, foster loyalty among past guests and increase engagement. Utilize paid search, banner advertising, social media, search engine optimization and other marketing channels to achieve goals.

Responsibilities:

• Work with Manager on strategic and tactical online advertising campaigns with full understanding of online media strategy, planning/buying, trafficking, optimization, and campaign measurement analysis.
• Review, research, edit and approve responses to consumeru00bfs comments and questions posted on company social media platforms.
• Coordinate with internal/external partners such as Revenue Management, Sales, PR, One to One Consumer Marketing, other marketing groups and interactive marketing agencies to determine featured products, offers, positioning, and creative messaging that meets program objectives, and is consistent with brand positioning.
• Coordinate with Revenue Management and other Marketing groups to develop tactical and strategic web promotions and use web site administration tools to manage pricing and promotions displayed within the Royal Caribbean web site and 3rd-party sites.
• Recommend creative executions of interactive advertising units and landing pages. Partner with internal and external creative resources on production of creative assets.
• Partner with Web team and Information Technology to plan support for all interactive marketing activities.
• Quickly optimize online advertising campaigns based on campaign analyses, as well as knowledge of innovative interactive marketing practices, competitive environment, research, and emerging technologies.
• Perform quality assurance on online media campaign implementations to ensure creative is deployed and links are working appropriately.

Financial Responsibilities

Assist Manager with management of marketing budget, including monthly accruals and invoices.

Qualifications:

• Minimum 2 years of consumer web marketing experience, travel industry a plus.
• Strong verbal and written communication skills.
• Bachelor of Science in Marketing or Advertising preferred.
• Possible International or Domestic travel as needed (5% or less)

Knowledge and Skills:

• Understanding of advertising, promotions, social media and intermediate web knowledge.
• Shows initiative
• Able to make fact-based recommendations
• Familiarity with metrics-based marketing
• Able to develop strong working relationships with internal peers and agency partners, and can get cooperation in a non-authority relationship
• Knowledge of Search Engine Optimization (SEO), Paid Search (SEM), Web Analytics tools, Ad tracking (DART etc.) preferred
• Working Knowledge of Adobe Photoshop, Flash preferred
• Personal and/or professional use of social media services such as Facebook, Twitter, YouTube, LinkedIn, and others.
• Experience in participating in a wide variety of social

Thank you for your interest in this role. Royal Caribbean Cruises Ltd. is the world's second largest cruise company, opemedia activities such as blogging, twittering, social bookmarking etc. preferredrating under Royal Caribbean International, Celebrity Cruises and Azamara Club Cruises brands. These brands offer an array of onboard activities, services and amenities, including simulated surfing, swimming pools, sun decks, beauty salons, exercise and spa facilities, ice skating rinks, in-line skating, basketball courts, rock climbing walls, miniature golf courses, gaming facilities, lounges, bars, Las Vegas-style entertainment, cinemas and Royal Promenades, which include interior shopping, dining and an entertainment boulevard.

Join our team as our Media Account Executive.  Once you click to apply below, it will take you 10-15 mins to complete our application, which will help us better qualify your candidacy.   If you are being considered for this position you will hear back from us within the next 30-60 days.  During this time, you can view your application status on our career site. 

Join us at Royal Caribbean Cruises Ltd., where great vacations begin with great employees!

RCL is an Equal Employment Opportunity employer.