Sales & Marketing Manager Onboard
- Reference:
- 475
- Recruiter:
- Costa Crociere
- Category:
- Administration Jobs
- Position:
- Marketing & Revenue Manager
- Published:
- March 21, 2018
- Develop, align and communicate an on-board marketing platform that reinforces the Costa brand so as to achieve and/or exceed objectives for the established cruise program targets as well as contributing to the overall guest satisfaction.
- Works with Corporate Marketing, Guest Experience & Onboard Revenue Departments to optimize the effectiveness and presentation of onboard revenue marketing programs and materials in accordance with the Company’s visual and merchandising brand standards.
- Lead, manage and develop effective and efficient marketing touch points and communication channels (print collateral, mobile, video and digital) throughout the on board guest journey from in-cabin to public environments. Maintain ultimate accountability for graphic and visual brand standard compliance and ongoing content management training.
- Coordinate, edit, align, and, as required, develop meaningful and relevant content for all revenue generating departments and concessionaires in support of daily on board sales performance and cohesive (multi-lingual) brand messaging.
- Responsible for managing the content management system(s) for mobile communications (push messaging), digital signage and off-line print. Responsible for making sure TV programming is aligned with overall on board engagement strategy.
- Ensures that all onboard revenue potential is fully realized without compromising Costa’s brand positioning and perception. Manages compliance of corporate revenue policies and procedures within the onboard revenue generating departments.
Job Requirements
- College and/or University degree in marketing and/or business related discipline (minimum 4 year degree or equivalent)
- Revenue management qualification is a plus
- A well-trained disciplined marketer with mature understanding of traditional and digital marketing as well as brand management.
- Five or more years experience in the hospitality and/or leisure/services industry (e.g. retail, travel-related, luxury goods, cruise lines, hotels, resorts, restaurants…).
- Understanding of revenue management principles.
- Visual merchandising and retail experience desirable.
- Familiar with consumer and market research methodologies.
- Good English knowledge
Language Requirements
Good knowledge of the English language is required.
Costa Crociere
Costa is the largest Italian travel group and the European number one cruise operator; proudly the only company in the cruise industry sailing the Italian flag.
From the beginning, we operate with passion to make our guests find the most wonderful places to over 250 destinations worldwide in Mediterranean, Northern Europe, the Baltic Sea, the Caribbean, Central and South America, the United Arab Emirates, the Far East, the Indian Ocean, plus Round-the-World cruises, offering them the opportunity to discover countries and to meet different cultures, with respect for their identities.
We enjoy an international environment rich in cultural diversity that is positive, friendly, and welcoming. We are team-oriented and know that diversity of thought and ideas are key to growing personally and professionally.
We are a respected and valued diverse global community of more than 19,000 people representing 70 different countries and cultures. We are young, explorers and pioneers with a passion for making human connections with each other and across the world.
Your career is an exploration of your potential. Embark on your career journey where you explore your talents and skills, and see each accomplishment as a beginning for your next experience.
Are you ready to join?
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