Costa Crociere

Email And Direct Marketing Campaign Specialist

Reference:
709
Recruiter:
Costa Crociere
Category:
Land Based Jobs
Position:
Marketing
Published:
October 20, 2018

Costa Crociere is seeking a talented and energetic Email and Direct Marketing Campaign Specialist to join the CRM and Direct Marketing team, within the Global and Strategic Marketing unit. The CRM and Direct Marketing's mission is to analyse customer and prospect trends and provide them the best direct marketing cross-channels experience according to the defined customer journey. This team has a tremendous impact on the markets business performances especially with regards to prospect conversion and customer repetetion increase.

KEY RESPONSIBILITIES

  • Maintaining campaign calendar and process flows across markets
  • Continuous analysis of campaign performance and development of optimization strategies
  • Creation and deployment of trigger marketing campaigns and customer journeys to enhance conversion and retention.
  • Previous experience with Acquisition Campaigns, Welcome Journeys, Reactivation and Post Purchase would be an asset
  • Daily management of the communication agency
  • Continuous commitment to investigating and improving data quality ‎
  • Delivering email marketing targets for marketing campaigns working in conjunction with other department teams
  • Assessing CRM capabilities/requirements and proposing initiatives to improve campaign performances    

Job Requirements

  • Master's degree in Marketing / Communication Science / Business Management (or other studies with significant marketing/communication background)
  • 2-3 years experience in Marketing or Communication Agency
  • Data-driven approach to decision making and problem solving combined with sense of business and commercial awareness
  • Proficiency in Excel and Powerpoint
  • Excellent communication and negotiation skills with strong enterpreunerial attitude
  • Good knowledge of English (at least B2 level is required), every other languages would be a plus.
  • Previous experience with Marketing cloud tools, Adobe Photoshop proficiency as well as knowledge of HTML language are all valuable plus  

Language Requirements

Good knowledge of the English language is required.

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Costa Crociere

Costa Crociere

www.career.costacrociere.it

Costa is the largest Italian travel group and the European number one cruise operator; proudly the only company in the cruise industry sailing the Italian flag.

From the beginning, we operate with passion to make our guests find the most wonderful places to over 250 destinations worldwide in Mediterranean, Northern Europe, the Baltic Sea, the Caribbean, Central and South America, the United Arab Emirates, the Far East, the Indian Ocean, plus Round-the-World cruises, offering them the opportunity to discover countries and to meet different cultures, with respect for their identities.

We enjoy an international environment rich in cultural diversity that is positive, friendly, and welcoming. We are team-oriented and know that diversity of thought and ideas are key to growing personally and professionally.

We are a respected and valued diverse global community of more than 19,000 people representing 70 different countries and cultures. We are young, explorers and pioneers with a passion for making human connections with each other and across the world.

Your career is an exploration of your potential. Embark on your career journey where you explore your talents and skills, and see each accomplishment as a beginning for your next experience.

Are you ready to join?


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