CRM – Campaign Manager
Here at Costa we want you the way you are. We live in a modern and enriching environment, where all of us can feel fulfilled and free to innovate, maybe making mistakes, trying again and succeeding. Our business is powerfull and keeps growing stronger thanks to our people: that’s why we support their growth and their journey of continuous self-improvement. Today we are looking for a CRM – Campaign Manager who will join our CRM & Loyalty team inside of our Global & Strategic Marketing Department. This crucial area of our business allows us to contaminate all the internal stakeholders on customer-centrism mindset and provides the key informations to activate local marketing campaigns and design and execute global digital marketing campaigns. Reporting to the CRM Head Of and managing a team of two colleagues you will be responsible for developing our business on the online channels and through the fine-tuning of digital marketing campaigns, in order to increase our commercial site performances.
She/He will be responsible for the following main activities:
- Management of Direct Marketing (above all e-mail, sms e push), from planning to delivery
- Guarantee of advertising execution, creativity and effectiveness
- Coordination of the campaigns requested by the branches
- Interaction with the Loyalty team in order to acquire data e information aimed to activate our CostaClub guests on the e-mail channel
- Management of relations with the technology vendors
- Bachelor’s or Master’s degree in Marketing, Economics, Communication or similar
- Previous Experience in the Marketing field, particularly in managing commercial relations. (3 year at least)
- Demonstrable leadership skills
- Strong attitude in interacting with internal and external stakeholders
- Proactive and committed in being the first ambassador of the customer-centric culture we’re building up.
- Fluent both in English and in Italian
Good knowledge of the English language is required.
Costa Cruises is a leading Italian cruise line providing Italian style holidays for couples and families.
If you recognise yourself in the values that characterize the “Costa style”, if you left school with top grades or graduated with honours, if you think you can work well in a dynamic organization and you fluently speak a foreign language, send us your curriculum.