Marketing Manager Northern Europe

Where passion meets opportunity

Discover your journey into the extraordinary.

Your Purpose

Explora Journeys is a vibrant, cosmopolitan, European luxury brand, imagined in the heart of Swiss hospitality in Geneva. Leveraging our parent company MSC Group’s hundreds of years of maritime expertise, our fleet of six luxury ships (four currently in the pipeline) are being built and designed in a totally different and unique way that will transform and redefine the cruise experience, creating a category of its own, appealing to the next generation of luxury travellers. 

An exciting opportunity exists for a talented Marketing Professional with strong commercial acumen to join our newly created luxury travel brand Explora Journeys, to lead the delivery and executions of omni-channel activities across all marketing areas, media (incl. digital media), PR and trade marketing across Benelux and the Scandinavia, based in our office in Hoofddorp, the Netherlands.

Your Impact

• Marketing strategy & planning: lead the annual strategic planning for integrated marketing across media, digital media, PR and trade marketing B2C and B2B across the region.
• Marketing delivery: be the regional brand equity guardian, ensuring perfect execution to drive brand and commercial results. Lead the adaptation and amplification of global brand plans, campaigns and initiatives, managing the marketing calendar across touchpoints, coordinating across internal teams and external agencies to ensure consistency across all channels and timely execution of B2C, B2B and B2B2C plans. Ensure local relevance of texts and translations across assets.
• Media: lead the development and implementation of the annual media plan, overseeing the media agency.
• Trade marketing: translate the global trade marketing strategy to the region, equipping travel partners with fit-for-win content, tools, and training, and optimising joint marketing plans to convert demand into bookings.
• PR: lead the regional execution of the global communications plan, developing and owning relationships with key media partners and overseeing the PR agency.
• Digital & social media: provide guidance to the global digital and social media teams to ensure local relevance and seamless integration with local media plans.
• Market Insights: maintain up-to-date knowledge of market trends, competitive landscape and industry best practices, providing insights and recommendations to management and to the global team for local relevance.
• Performance analysis: monitor and analyse marketing performance against brand and commercial KPIs, providing insights and recommendations for continuous improvement, including reports and presentations for senior leadership.
• Budget management: own the regional marketing budget planning, spending and stewardship, including agency/vendor management. 

Your Journey so far

• Bachelor’s degree in marketing, communications, or a related field.
• 10 years of integrated marketing experience across strategic marketing, media (incl. digital media), communications/PR and trade marketing, with proven experience in a similar role.

Your Essentials

• Excellent communication skills, both written and verbal. Fluent in English and Dutch. French or any Scandinavian language a plus.
• Ability to manage multiple projects in a fast-paced environment. Strong organizational skills and detail-oriented. Outstanding collaboration and influencing skills.
• Proven analytical skills with proficiency in marketing tools and platforms (e.g. Google Analytics, CRM systems).
• Strong preference for prior experience in Luxury or Luxury Hospitality/Travel Industry. Passion for luxury travel and a global mindset a plus. 

At Explora Journeys, we are redefining luxury ocean travel — where discovery, well-being, and a deep respect for the seas come together in harmony. 
We seek passionate professionals who share our vision of a more immersive, transformative way to discover the world’s most inspiring destinations by sea.
Are you ready to turn your passion into something extraordinary? Join us at Explora Journeys, where an ocean of opportunities awaits. Your journey to the Ocean State of Mind starts here.