Onboard Marketing Specialist - Guest Communications

Where passion meets opportunity

The best of your adventures is the one you have yet to sail!

Job Purpose

An exciting opportunity exists for a talented Onboard Marketing Specialist to join our newly created luxury travel brand Explora Journeys. This role is based in or office in Milan.

The Onboard Marketing Specialist – Guest Communications is responsible for the accuracy, consistency, and aesthetic excellence of all non-revenue guest-facing communications onboard, ensuring every printed touchpoint reflects Explora Journeys’ luxury standards and supports a seamless, intuitive guest journey.

Working in close collaboration with onboard operations and corporate teams, this position acts as a guardian of clarity, consistency, and brand expression across the ship.

Key Accountabilities

Daily Guest Communications
•    Review all guest-facing messaging to ensure clarity, tone-of-voice consistency, and alignment with brand guidelines expected within a luxury hospitality environment.
•    Manage and update the content library across printed formats, ensuring accuracy, timeliness, and brand alignment.
•    Maintain full ownership of daily guest-facing informational content, supporting an effortless and intuitive onboard experience.

Cross-Functional Onboard Support
•    Serve as the primary daily point of contact for onboard Desktop Publisher teams, managing and prioritising non-revenue communication requests across hotel and marine operations with speed, accuracy, and sensitivity to guest perception.
•    Brief and coordinate external agencies on the creation and production of brochures, signage, and other non-revenue promotional materials, ensuring alignment with brand standards.

Guest Experience Quality Control
•    Oversee all non-revenue printed collateral, including in-suite materials, directional signage, maintenance notices, pool and deck signage, and menus, ensuring an elegant and unobtrusive guest experience.
•    Map and maintain all non-revenue in-suite and public-area communication touchpoints to ensure consistency and guest ease.

Content Management & Systems
•    Own all non-revenue text and imagery updates within the CMS and content library, ensuring consistency across all platforms.
•    Guarantee the precision and quality of English-language content and oversee translations into core languages for an international luxury guest audience.
•    Manage situational response and ad-hoc communications with discretion and speed, maintaining guest confidence and brand integrity.

Print & Production Ownership
•    Monitor all onboard printing operations, including printer management, printing guidelines, stationery standards, and paper inventory.
•    Ensure print quality, consistency, and appropriate material selection across all outputs.
•    Accountable for the complete file system and organization of all printed onboard materials, ensuring all collateral, templates, and versions remain structured, accessible, and fully up‑to‑date

Continuous Improvement
•    Analyse competitor benchmarks within the luxury cruise and hospitality sector to identify opportunities for refinement and innovation.
•    Proactively identify efficiencies and elevate the effectiveness of onboard guest communications.

Qualifications, experiences and skills

•    Minimum 3 years’ experience in marketing, communications, or desktop publishing; luxury hospitality or cruise industry experience preferred.
•    Excellent written and verbal communication skills in English; additional European languages are an advantage.
•    Previous experience onboard cruise ships as a Desktop Publisher and/or onboard printer is considered a strong advantage.
•    Bachelor’s degree in Marketing, Communications, Hospitality, or a related field.
•    Proficiency in Adobe Creative Suite (InDesign essential) and Microsoft Office.
•    Exceptional attention to detail with a strong understanding of print production, layouts, and material finishes.
•    Highly organised and comfortable managing multiple priorities in a fast-paced environment.

Visa Requirements

•    Right to work in Italy.

Our commitment

We are committed to building a future that values diverse perspectives, embraces the world beyond borders, and fosters an inclusive environment where every individual feels valued, respected and empowered to be their authentic selves. Our commitment extends to taking meaningful, measurable actions that have a long-term positive impact on our guests, our employees and our planet.

Ready to turn your passion into something extraordinary? Join us at MSC Cruises, where new opportunities await. Apply today to be part of a global team that is pushing boundaries and achieving something remarkable. Your journey starts here!