Marketing & Pr Manager Brazil - Temporary Role","@context":"http://schema.org","occupationalCategory":"Marketing & Communications

Where passion meets opportunity

Discover your journey into the extraordinary.

Your Purpose

Explora Journeys is a vibrant, cosmopolitan, European luxury brand, imagined in the heart of Swiss hospitality in Geneva. Leveraging our parent company MSC Group’s hundreds of years of maritime expertise, our fleet of six luxury ships (four currently in the pipeline) are being built and designed in a totally different and unique way that will transform and redefine the cruise experience, creating a category of its own, appealing to the next generation of luxury travellers. 

An exciting temporary opportunity exists for a talented Marketing Professional to lead the integrated marketing agenda for Brazil, translating global brand and marketing strategies into locally relevant plans that build brand awareness, generate qualified demand and support commercial growth. 

Your Impact

1. Integrated Marketing strategy & planning: Lead the development of the Brazil integrated marketing plan, translating global strategy and local commercial priorities into a clear annual and seasonal activation roadmap across B2B and B2C. Prioritise marketing investments and initiatives based on market opportunity, brand impact, commercial potential and expected return, ensuring resources are focused on the activities with greatest business impact.
2. Marketing delivery: be the regional brand equity guardian, ensuring perfect execution to drive brand and commercial results. Lead the adaptation and amplification of global brand plans, campaigns and initiatives, managing the marketing calendar across touchpoints, coordinating across internal teams and external agencies to ensure consistency across all channels and timely execution of B2C, B2B and B2B2C plans. Ensure local relevance and quality of copy, translations and creative adaptations.
3. Media: lead the development and implementation of the annual local awareness media plan, overseeing the media agency. Own the local business brief, bringing market intelligence, commercial priorities and audience insights into the planning process. Challenge media plans and performance in synergies with HQ Global Media Team, identifying opportunities to improve effectiveness and ensuring investment supports both brand-building and commercial objectives.
4. Digital & Performance Media: Partner with HQ Global Media Team to ensure digital investment and activation support agreed local commercial objectives. Provide local market insights and identify optimisation opportunities across the full funnel customer journey, ensuring alignment between awareness media activity, digital performance and commercial priorities.
5. Trade marketing: translate the global trade marketing strategy to the region, equipping travel partners with fit-for-win content, tools, and training, and optimising joint marketing plans to convert demand into bookings.
6. PR: lead the regional execution of the global communications plan, developing and owning relationships with key media partners and overseeing the PR agency.
7. Market Insights: maintain up-to-date knowledge of market trends, competitive landscape and industry best practices, providing insights and recommendations to management and to the global team for local relevance.
8. Performance analysis: monitor and analyse marketing performance against brand and commercial KPIs, providing insights and recommendations for continuous improvement, including reports and presentations for senior leadership.
9. Budget management: Own the local marketing budget, ensuring disciplined planning, forecasting and stewardship of investment. Maintain visibility of commitments and actual spend, proactively manage risks and opportunities, and ensure agencies and vendors deliver against agreed scope, quality, timing and performance expectations.

Your Journey so far

1. Bachelor’s degree in marketing, communications, or a related field.
2. Integrated marketing experience across strategic marketing, media, digital media, communications/PR and trade marketing, with proven experience in a similar role.
3. Excellent communication skills, both written and verbal.
4. Fluent in English.
5. Proven analytical skills with proficiency in marketing tools and platforms (e.g. platform analytics an CRM systems).
6. Strong preference for prior experience in the luxury or luxury hospitality/travel industry, a personal passion for luxury travel and global mindset. Media network within the luxury and preferably luxury travel industry a plus.  
7. Openness to travel up to 20% of the time mostly nationally and occasionally internationally.

Your Essentials

1. Personally accountable to execute with excellence.
2. Structured, well organized, detail-oriented, and able to manage multiple projects, thriving in a fast-paced, start-up environment.
3. Outstanding collaboration and influencing skills, with proven ability to navigate a matrix organisation.

At Explora Journeys, we are redefining luxury ocean travel — where discovery, well-being, and a deep respect for the seas come together in harmony. 
We seek passionate professionals who share our vision of a more immersive, transformative way to discover the world’s most inspiring destinations by sea.
Are you ready to turn your passion into something extraordinary? Join us at Explora Journeys, where an ocean of opportunities awaits. Your journey to the Ocean State of Mind starts here.