Princess Cruises

Business and Brand Director

Published:
September 5, 2019
Recruiter:
Princess Cruises
Category:
Other Jobs
Salary:
not specified

We serve. We respect our team. We innovate. We are consistent. We are accountable. We do it right.
Set sail on an exciting career course with Princess Cruises! One of the best-known names in cruising, Princess Cruises is a global cruise company operating a fleet of 18 modern ships renowned for their innovative design and wide array of choices in dining, entertainment and amenities. Princess Cruises is the employer of choice in the cruise industry. We offer exceptional facilities and extensive learning and recreational programs for our crew. Join our team and you’ll enjoy a truly adventurous career with excellent incentives, unlimited growth, and ports of call that will leave you breathless

Working for Princess Cruises is ideal if you are looking to take your career to the next level and enjoy serving as a strategic team leader in a challenging and unique environment. As a Business and Brand Director, you will create lasting memories collaborating with diverse onboard revenue and marketing advocates while remaining focused on maximizing profitability and achieving the highest level of customer satisfaction. Onboard revenue champion will strive to deliver product consistency to ensure alignment with our Company’s Core Values, brand strategy and standards.


Job Responsibilities include:
• Responsible for leading and motivating Onboard Revenue Managers (Shore Excursions, Casino, Retail, Communications, Spa, Fine Arts, Photo/Video), Future Cruise Sales, and Captain Circle Host while fostering a sales and data driven culture.
• Collaborates extensively with Entertainment, Food & Beverage, and Guest Relations departments to achieve revenue objectives.
• Supports revenue management in the creation of strategic and tactical marketing plans for new initiatives or cross-departmental promotions while utilizing data driven analysis.
• Develops financial and marketing business cases in support of new initiatives or proposals being presented for consideration to Shoreside management.
• Tracks current voyage performance against targets and takes the initiative to adjust promotions and marketing communications to achieve targets. For significant variances (>10%), delivers updates to the Associate Hotel General Manager on actions being taken to improve performance and provides end of cruise report to Shoreside management summarizing potential opportunities for systematic improvements.
• Ensures proper inventory controls are maintained for Onboard Revenue teams to better manage department P&L’s.
• Champions the use of Ocean guest experience tools to drive greater onboard revenue and guest satisfaction performance. Promotes awareness and adoption of MedallionNet, Ocean Casino, Ocean Now, etc. and utilizes GuestView and Celebrations data in support of improved guest personalization, engagement, and revenue.
• Develops and conducts controlled tests to maximize revenue and deliver effective communications.
• Develops coordinated marking plans across departments to maximize guest satisfaction and revenue opportunities.

• Oversee all marketing, advertising, and promotional material and activities with a goal to remain consistent with Marketing brand standards.
• Implement new onboard marketing programs/communications as designated by the Shoreside Marketing team.

All duties must be completed in accordance with the company Core Values and all aspects of the Service Essentials program.

Qualifications:
• Bachelor’s Degree in Business, Marketing or Hotel Management, with 5-10 years of relevant experience required.
• Experience in revenue management and sales and marketing strategies
• Demonstrated commanding presence with the ability and commitment to lead in line with all Company values.
• Strong and personable communicator with outstanding written communication skills.
• Organized, detail-oriented, and accurate with strong executive management skills.
• Data driven and analytically oriented.
• Has a passion to be successful.
• Commitment to establish and maintain courteous and professional working relationships in a diverse cultural environment.

Regardless of the rank or role, we are all one Princess Cruises team. Together, we share our world, share our hearts, and create lasting memories.

Princess Cruises is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability or protected veteran status.

Work Experience Requirements

All applicants must have previous experience in working on a Cruise Ship, in a 4/5* Hotel or in an Upscale Restaurant.

Language Requirements

Good knowledge of the English language is required.

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Princess Cruises

Princess Cruises

www.princess.com

We serve. We respect our team. We innovate. We are consistent. We are accountable. We do it right.

Set sail on an exciting career course with Princess Cruises! One of the best-known names in cruising, Princess Cruises is a global cruise company operating a fleet of 18 modern ships renowned for their innovative design and wide array of choices in dining, entertainment and amenities.

Princess offers a fast-paced work environment with great opportunities for career development in a wide range of areas. Our goal is to be the employer of choice in the cruise industry. Regardless of the rank or role, we are one team with one dream at Princess Cruises.

Together, we share our world, share our hearts, and create lasting memories.

 


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