Marketing & Communication Manager

Looking for a career in an international environment rich in cultural diversity that is positive, friendly, and welcoming? You have come to the right place.

Who we are:

We are a respected and valued diverse global community in terms of professionalism, multiculturalism, and skills, of more than 20,000 people representing 70 different countries and cultures.

We are a company that listens. Our culture promotes an open, positive, and supportive work environment built with trust and transparency between leaders and team members.

For our members to become the talented professionals our Guests are looking for, the key to our People Strategy is empowering our employees with outstanding training and development support to fuel their growth both personally and professionally.

Aim of the Position:

According to Company policies and procedures the Marketing & Communication Manager supervises the preparation of the cruise activities plan, interacting with all the heads of department in charge of scheduling the daily events and time schedules. The aim is to create a seamless and engaging journey for the guests, minimizing conflicts and optimizing the synergies among the different onboard activities. This position is also in charge of establishing a cruise communication and marketing plan to generate value and provide information to guests, ensuring effective orientation and meaningful customer flow. Responsible for the Communications Unit, consisting of Editors and Media managers, leverages all available channels to maximize opportunities and enhance the guest experience.

The Marketing & Communication Manager interacts with the Digital Assistant, where present, to ensure proper functioning of digital touchpoints (i.e., app, Ipm and OB portal) and collects customer feedback to ensure correction and evaluate optimization of all tools.

As a company values Ambassador, provides an inspirational example of leadership in line with Culture Essentials and W.I.D.E.R. Values.

Main Responsibilities:

The Marketing & Communication Manager is a key member of the vessel’s Senior Manager team.

This role supervises the preparation of the cruise activity program interacting with all the heads of department in charge of scheduling the daily events and timetable, with the aim to create a seamless and engaging journey for the guests, minimizing conflicts and optimizing the synergies among the different onboard activities.

This role leads the Communications unit overseeing all the marketing and communication strategies delivered across all onboard touchpoints (traditional and digital) to optimize information and commercial messages to guests maximizing satisfaction and revenue generation as well as an effective flow management of guests.

Leveraging all available communication channels, maximizes profits while enhancing guests’ brand perception and overall satisfaction. The Marketing & Communication Manager fosters a collaborative leadership of all departments within hotel operations, while personally exhibiting the Costa Values and Culture Essentials.

Responsibilities include but are not limited to:

• Analyzing pre-cruise data about guest mix, special services, and particular requirements according to the cruise itinerary to plan onboard activities to maximize NPS and OBR.
• Monitoring instant feedback systems and SA&PI, analyzing guest purchasing preferences and consumption trends, suggesting appropriate actions to be implemented.
• Involving the relevant department heads to constantly monitor guests’ perceptions and adjust cruise activities accordingly to meet their expectations and company results.
• Communicating with shoreside Experience Design and Communication, Onboard Marketing and Digital Marketing teams to guarantee consistency with the onboard marketing and communication materials in accordance with Company standards.
• Guaranteeing that all communication channels used to promote onboard products and services comply with the brand standards.
• Guaranteeing that all written communication content produced by the Communications Unit are consistent and match with the style and layout of the company visual identity guidelines.
• Scheduling daily activities with the onboard Sales partners, F&B and Entertainment to optimize guest flow in order to maximize onboard revenues and guest satisfaction.
• Keeping the Hotel General Manager informed about the planning of the activities, avoiding schedule conflicts or product inconsistencies.
• Bridging shoreside and shipside strategy ensuring correct implementation, and proactively communicating results and suggestions for improvement to shoreside partners.
• Directing, supporting, supervising, and evaluating team performance.
• Facilitating a work environment that supports a successful safety culture. Responsible for ensuring that the team implements and maintains an effective HESS management system.
• Enforcing and promoting Safety procedures in the team/Department under his/her responsibility.
• Following the instructions received as per protocol applied to Covid-19 spread prevention rules.
• Supporting an effective health and safety culture proactively informing Guest of any infringement or missing application of procedures and reporting any critical situation to the Department Head.
• Maintaining a highly responsible approach applying social distancing rules also during non-working activities.
• Supporting the new organization of onboard activities, performing tasks with enhanced health standards (i.e., temperature screening, sanitization of the workstation, instructions to passengers).

Job Requirements:

• Degree in Marketing & Communication, Hospitality
• At least 5 years’ experience in Marketing, Hospitality or Retail in marketing and communication positions
• Problem-solving oriented
• Hotel Operation Governance & Control
• Effective Communication
• Computer literacy
• Italian knowledge C1
• English knowledge C1
• Other 1 European language (among French, German, Spanish, Portuguese) knowledge B2
• Shipboard experience is a plus

Why join us:

We are excited to have you on the team! As a member of the Costa Crociere W.I.D.E.R. Community, you will be empowered with specific training and developmental support to fuel your growth both personally and professionally. We will provide you the necessary arrangements and pay for your travel to and from the port. Meals and accommodation are included onboard, as are the many facilities to enjoy your free time: Gym, Beach, Bar, Internet Point, in addition to perks such as onboard discounts.