Lifecycle Marketing Contractor - Marketo Support

Where passion meets opportunity

The best of your adventures is the one you have yet to sail!

Your Purpose

The Lifecycle Marketing Contractor will support the Direct Marketing team in managing day-to-day “as-is” campaign execution within Marketo while enhancing existing lifecycle automation programs ahead of Adobe implementation. This role will own campaign briefing, program setup within Marketo, segmentation coordination, QA and deployment readiness, and reporting across U.S. and Canada markets.

In parallel, the contractor will review and enhance current lifecycle journeys across Post-Booking and Acquisition, identify optimization opportunities, and recommend new automation initiatives. The role will partner closely with Creative and cross-functional teams to brief enhancements, guide execution, and ensure final deliverables align with lifecycle strategy and performance objectives.

7-Month Contract Position, 20 Hours a Week

Location: Miami Area Preferred

Your Impact

• Campaign Management: Execute the email/SMS deployment calendar, managing the workflow from initial brief through final deployment.
• Lifecycle Automation Enhancement: Audit and enhance existing automated journeys within Marketo (e.g., Welcome, Post-Booking, Cross-Sell, Re-engagement), identify performance gaps, and implement improvements to increase engagement and revenue.
• Cross-Functional Collaboration: Partner with Creative, Product, Web, and Revenue Management teams across the U.S. and Canada to ensure brand alignment and market localization.
• Segmentation & Data: Collaborate with Analytics to define audience segments and coordinate data pulls; manage campaign tracking via web analytics tools.
• Quality Assurance: Lead the proofing, testing, and QA process within Marketo to ensure accurate segmentation, tracking, personalization logic, and deployment readiness.
• Optimization: Design and execute A/B tests (e.g., subject lines, content, send times, segmentation strategies) while proactively identifying broader lifecycle opportunities to improve automation performance and overall lifecycle effectiveness.
• Reporting: Analyze campaign performance using ESP and web analytics tools, delivering actionable insights and optimization recommendations to leadership.

Your Journey so far

• Experience: 4–6 years of hands-on experience executing and optimizing lifecycle marketing programs within Marketo or a comparable enterprise ESP.
• Technical Proficiency: Strong hands-on experience executing and managing lifecycle programs within Marketo required; experience with SMS platforms (e.g., Attentive) preferred.
• Analytics: Proficiency in Google Analytics for link tracking and performance measurement.
• Project Management: Proven ability to manage high-volume workflows in a fast-paced environment; experience with Asana is a plus.
• Education: Bachelor’s degree in Marketing, Business, or a related field.
• Industry: Cruise or Travel/Hospitality experience is a plus.

Your Essentials

Information about visa requirements if any:

• US Passport or US Permanent Resident
• MSC Cruises is an E-Verify employer

MSC Cruises USA is an equal opportunity employer that complies with all applicable federal, state, and local laws, rules and regulations. It is our policy to employ and promote qualified candidates without discrimination on the basis of race, color, sex, age, origin, sexual orientation, marital status, disability or any other characteristic protected by law. Our hiring decisions are based solely on merit, qualifications and business needs.

Our commitment

We are committed to building a future that values diverse perspectives, embraces the world beyond borders, and fosters an inclusive environment where every individual feels valued, respected and empowered to be their authentic selves. Our commitment extends to taking meaningful, measurable actions that have a long-term positive impact on our guests, our employees and our planet.

Ready to turn your passion into something extraordinary? Join us at MSC Cruises, where new opportunities await. Apply today to be part of a global team that is pushing boundaries and achieving something remarkable. Your journey starts here!