Contractor, Social Media Content Strategist

Where passion meets opportunity

The best of your adventures is the one you have yet to sail!

MSC Cruises is seeking a strategic and creative Social Media Content Strategist to join its U.S. Social Media team. This is a part-time contractor role (20 hrs/week).

We are looking for a highly conceptual thinker with a deep understanding of social media platforms, especially TikTok. This person must be fluent in platform best practices and capable of developing breakthrough content strategies and campaign ideas that maximize reach, engagement, and brand impact.

The ideal candidate brings big brand experience and knows how to translate business objectives into socially native concepts that ladder up to campaign messaging. They should be well-versed in emerging cultural trends, know what it takes to go viral, and be comfortable in developing content frameworks.

Strong creative instincts, excellent writing skills, and a portfolio of social-first content ideas brought to life—especially on TikTok—are essential.

Your Purpose

MSC Cruises is seeking a strategic and creative Social Media Content Strategist to join its U.S. Social Media team. This is a part-time contractor role (20 hrs/week).

We are looking for a highly conceptual thinker with a deep understanding of social media platforms, especially TikTok. This person must be fluent in platform best practices and capable of developing breakthrough content strategies and campaign ideas that maximize reach, engagement, and brand impact.

The ideal candidate brings big brand experience and knows how to translate business objectives into socially native concepts that ladder up to campaign messaging. They should be well-versed in emerging cultural trends, know what it takes to go viral, and be comfortable in developing content frameworks.

Strong creative instincts, excellent writing skills, and a portfolio of social-first content ideas brought to life—especially on TikTok—are essential.

Your Impact

KEY ACCOUNTABILITIES:

• Own content strategy and planning for social media channels, ensuring alignment with business objectives and brand tone
• Develop high-impact, social-first content concepts and campaign frameworks across platforms (Instagram, TikTok, Facebook, X, etc.)
• Collaborate closely with social media producer and editor to guide execution and ensure social content stays relevant and trend-forward
• Translate complex brand messages into clear, engaging, and scroll-stopping social content
• Use platform analytics, trends, and cultural insights to inform ideation and optimize content strategy
• Concept ideas that perform well within platform specs and are optimized for reach, retention, and engagement
• Contribute to brainstorming sessions and provide proactive creative ideas that push the brand forward on social

Your Journey so far

QUALIFICATIONS:

• Bachelor’s degree in Advertising, Marketing, Communications, or related field
• 5+ years of experience in social content strategy, preferably working on major consumer brands
• Strong portfolio showcasing strategic social content work, especially campaigns or ideas developed for TikTok
• Excellent copywriting skills with the ability to write for multiple formats and tones
• Basic video editing skills for social content (e.g., Adobe Premiere Pro, CapCut, or similar), with the ability to quickly assemble rough cuts or concept mockups when needed
• Deep understanding of each major social platform’s specs, best practices, and content behaviors
• Proven ability to develop and pitch campaign concepts that are both on-brand and socially relevant
• Ability to work quickly, manage multiple projects, and thrive under deadlines
• Comfortable collaborating cross-functionally with internal teams and external partners
• Daily user of TikTok with a passion for platform trends and creator culture
• Familiarity with project management tools such as Trello, Monday.com, or similar

Your Essentials

VISA REQUIREMENTS:

• US passport or green card.
• MSC is an e-verify employer.

Our commitment

KEY ACCOUNTABILITIES:

• Own content strategy and planning for social media channels, ensuring alignment with business objectives and brand tone
• Develop high-impact, social-first content concepts and campaign frameworks across platforms (Instagram, TikTok, Facebook, X, etc.)
• Collaborate closely with social media producer and editor to guide execution and ensure social content stays relevant and trend-forward
• Translate complex brand messages into clear, engaging, and scroll-stopping social content
• Use platform analytics, trends, and cultural insights to inform ideation and optimize content strategy
• Concept ideas that perform well within platform specs and are optimized for reach, retention, and engagement
• Contribute to brainstorming sessions and provide proactive creative ideas that push the brand forward on social