Post-Booking Content & Merchandising Specialist

Where passion meets opportunity

The best of your adventures is the one you have yet to sail!

Your Purpose

MSC Cruises, the world’s third largest cruise line brand, is expanding its Digital Commerce and Experience team in the USA. Reporting to the Senior Manager of Content Strategy & Operations, the Post-Booking Content & Merchandising Specialist maintains, improves, and executes the content strategy for MyMSC, the post-booking area of msccruisesusa.com. Responsibilities include leading the merchandising of existing and new products, analyzing guest and product performance, developing and maintaining brand and product content, and coordinating with cross-functional partners, primarily within Digital, Onboard Revenue, Marketing, and Information Technology.

This position requires strong analytical, organizational, project management, and communication skills, as well as the ability to manage multiple priorities and collaborate effectively with cross-functional partners. Success is defined by effectively connecting our customers with the products that best meet their needs in the post-booking shopping experience to maximize conversion rates, revenue and ROI.

This role is Miami-based and is part of a matrix environment with Onboard Revenue.

Your Impact

• Lead product content development and maintenance in AEM (Adobe Experience Manager), our content management solution, for MyMSC, our post-booking guest experience.
• Support digital merchandising initiatives by aligning content with business priorities, optimizing placements and messaging to increase product discovery, engagement, and conversion throughout the guest journey.
• Develop and maintain knowledge of our portfolio of products, key product attributes, and target guests to steer post-booking merchandising strategies that will drive commercial benefit.
• Develop and optimize guest-facing content by identifying information gaps throughout the booking journey, ensuring guests have the resources needed to maximize their cruise experience and resolve common inquiries through self-service channels.
• Analyze product, customer, and merchandising data to identify trends, insights, and opportunities to improve the guest experience.
• Own the continuous optimization of content experiences for MyMSC through testing, analytics, and data-driven insights, translating performance learnings into actionable recommendations that improve guest outcomes and conversion rate.
• Prepare reporting, presentations, and analysis to support merchandising and product retailing decisions.
• Partner with cross-functional teams to coordinate merchandising activities, track deliverables, and support project execution.
• Represent the guest perspective in the post-booking digital experience to ensure initiatives align with evolving guest and shopper needs.
• Regularly manage and update a large quantity of similar content SKUs and interface with product owners of those SKUs to best reflect the product online.
• Manage content governance and the editorial/publishing calendar for a portion of the website to ensure content is up to date, relevant, and of value to target audiences.
• Align with our corporate office for post-booking content localization.

Your Journey so far

• Bachelor’s degree in business, Marketing, Communications, Analytics, or a related field and 3-5 years of relevant work experience preferred.
• Excellent English language verbal and written communication skills.
• Strong analytical and problem-solving skills with the ability to interpret data and translate findings into actionable insights.
• Strong organizational and project management skills, with the ability to manage multiple priorities in a fast-paced, time-sensitive environment.
• Ability to collaborate effectively with cross-functional teams and build productive working relationships.
• Detail-oriented with a strong focus on accuracy and quality.
• Knowledge of Google Analytics/Adobe Analytics is a must, Contentsquare is desired.
• Knowledge of HTML basics for ease of on-page content editing.
• Expertise in Adobe Experience Manager (AEM) required.

Your Competitive Edge:

• Experience in eCommerce, retail, merchandising, marketing, or consumer products
• Cruise and/or Travel industry experience a plus

Your Essentials

• US Passport or US Permanent Resident
• MSC Cruises is an e-verify employer.

Our commitment

We are committed to building a future that values diverse perspectives, embraces the world beyond borders, and fosters an inclusive environment where every individual feels valued, respected and empowered to be their authentic selves. Our commitment extends to taking meaningful, measurable actions that have a long-term positive impact on our guests, our employees and our planet.

Ready to turn your passion into something extraordinary? Join us at MSC Cruises, where new opportunities await. Apply today to be part of a global team that is pushing boundaries and achieving something remarkable. Your journey starts here!