Head of product marketing

Where passion meets opportunity

The best of your adventures is the one you have yet to sail!

Your Purpose

The Head of Product Marketing plays a pivotal role in shaping how our cruise products are perceived in the market. This leader will serve as the strategic bridge between product development and corporate marketing, connecting customer insights with compelling product storytelling to drive awareness, demand, and alignment across teams.

This role is responsible for understanding customer needs, identifying unique product differentiators, reason to buy, and crafting clear, compelling messaging in collaboration with the Brand Team. The Head of Product Marketing will ensure consistency across all touchpoints by overseeing the narrative that spans the entire cruise experience—from itineraries and onboard experiences to shore excursions.

Your Impact

• Shaping the Product Offering

• Provide marketing perspective and customer insights during product development phases to ensure offerings align with real customer needs and expectations.

• Product Positioning & Messaging

• Develop and refine product positioning, messaging, and value propositions rooted in customer insights, competitive analysis, and market trends.
• Collaborate with the Brand Team to bring product stories to life through integrated campaigns and marketing touchpoints.
• Collaborate cross-functionally to support integrated campaigns and go-to-market plans that drive consumer interest and conversion.

• Customer & Market Insights

• Gather, synthesize, and share customer insights, feedback, and behaviors to influence product development and marketing strategies.
• Lead competitive analysis to identify market gaps and opportunities for differentiation.

• Product Integrity & Audit

• Audit products as needed to ensure accuracy and consistency in all consumer-facing communications and platforms.
• Ensure all touchpoints—from digital to social media to CRM to trade—accurately represent the cruise experience.

• Cross-Functional Collaboration
• Work closely with product development, operations, revenue, and deployment teams to gather information and align on offerings.

• Build and manage a team of product managers ensuring growth and evolution of the function

Your Journey so far

• 10+ years in marketing, branding or project management roles. With proven track of record of experience in product marketing, ideally in travel, hospitality, or consumer experience sectors
• Proven experience crafting go-to-market strategies and launching products successfully
• Experience working cross-functionally with creative, product, operations, and commercial teams

Your Essentials

• Ability to lead through influence and drive alignment across diverse stakeholders
• Analytical and insights-driven with a strategic mindset
• Strong analytical skills, time management, problem-solving abilities and team-working skills
• Fluent in English; proficiency in any other EU language is considered an advantage
• Proficiency in MS Office tools (Excel, PowerPoint, Word, Outlook) good knowledge of the main AI generative tools
• EU Passport or the right to work in Switzerland. 

Our commitment

We are committed to building a future that values diverse perspectives, embraces the world beyond borders, and fosters an inclusive environment where every individual feels valued, respected and empowered to be their authentic selves. Our commitment extends to taking meaningful, measurable actions that have a long-term positive impact on our guests, our employees and our planet.