Influencer Marketing Manager

Your Purpose

The Influencer Marketing Manager is responsible for developing and executing the influencer strategy to support brand and business objectives. This role will oversee influencer partnerships, manage agency collaboration, and ensure campaigns are strategically aligned, effectively executed, and optimized to meet KPIs. The manager will also nurture influencer relationships and integrate influencer content into broader marketing efforts.

Your Impact

Influencer Strategy & Program Management

• Develop and oversee influencer marketing initiatives to align with business goals.
• Ensure influencer partnerships support brand awareness, engagement, and conversion objectives.
• Execute on strategy to leverage influencers for paid marketing to conversion and support key products.

Influencer Agency Oversight

• Manage agency performance, ensuring alignment with brand strategy and campaign goals.
• Provide strategic direction to optimize influencer partnerships and content execution.

Influencer Briefing & Campaign Execution

• Develop and communicate key project details, deliverables, and expectations to influencers and the agency.
• Oversee campaign timelines, ensuring seamless execution and alignment with marketing initiatives.

In-House Influencer Program

• Lead the internal influencer program to maximize cost-efficiency and impact.
• Foster long-term relationships with influencers to drive sustained engagement.
• Partner with the social media team to coordinate influencer-led content production.

Content & Calendar Management

• Maintain the influencer calendar, ensuring alignment with broader marketing campaigns.
• Oversee content usage strategy, including leveraging UGC and optimizing assets for paid and organic distribution.

Influencer Vetting & Partnership Assessment

• Utilize data-driven insights to identify and vet influencers based on reach, engagement, audience fit, and brand alignment.
• Ensure partnerships reflect brand values and drive measurable impact.

Performance Tracking & Reporting

• Develop post-campaign recaps and insights-driven reports.
• Analyze influencer performance data to optimize future collaborations.
• Stay updated on influencer marketing trends, emerging platforms, and industry best practices.

Your Journey so far

Education: 

• Bachelor’s degree in Business, Marketing, Communications, or equivalent work experience.

Experience:

• 5+ years of experience in influencer marketing, including campaign strategy and execution.

Skills & Competencies:

• Proven ability to manage and scale influencer campaigns.
• Strong knowledge of major social media platforms and emerging trends.
• Experience with influencer marketing metrics, reporting, and campaign analysis.
• Proficiency in social media tools (e.g., Hootsuite, Sprout Social, BrandWatch, Netbase, Facebook Business Manager, Instagram Analytics, Twitter Analytics).
• Strong communication and interpersonal skills, with experience collaborating across teams and managing external partners.
• Ability to manage multiple projects in a fast-paced, dynamic environment.
• Proficient in Microsoft Office (Word, Excel, PowerPoint).

Your Essentials

• US Passport or US Permanent Resident
• MSC Cruises is an E-Verify employer

MSC Cruises USA is an equal opportunity employer that complies with all applicable federal, state, and local laws, rules and regulations. It is our policy to employ and promote qualified candidates without discrimination on the basis of race, color, sex, age, origin, sexual orientation, marital status, disability or any other characteristic protected by law. Our hiring decisions are based solely on merit, qualifications and business needs.