Mobile App Product Specialist

Your Purpose

We are seeking a dynamic and highly motivated Mobile App Product Specialist to join our Business Innovation team at MSC Cruises Headquarters in Geneva. This role is designed for a data-driven professional with a strong commercial acumen, an analytical mindset, and a passion for optimizing mobile user journeys. The successful candidate will explore in-app behaviors, remove friction in the sales funnel, and drive product-led initiatives to maximize conversion rates and shape the future of digital guest experiences across the MSC for Me digital ecosystem.

Your Impact

• Analyze the MSC for Me in-app user journey and behavior to identify bottlenecks, proposing and validating product initiatives that optimize the sales funnel and boost in-app conversion rates.
• Collaborate with Product, Tech, and UX/UI cross-functional teams to design and implement features that drive organic user acquisition and increase cross-selling/up-selling opportunities for the MSC for Me digital ecosystem.
• Implement and optimize the in-app position of commercial offerings (working closing with Onboard Revenues Commercial Department) to maximize visibility and sales conversions specifically for mobile users.
• Use advanced product analytics tools and data visualization (Power BI) to track sales performance, user activation rates, and drop-offs into the MSC for Me digital ecosystem.
• Act as a bridge between the Onboard Revenues Commercial department and the Tech/Development teams, translating revenue goals into clear digital product requirements to enhance the MSC for Me digital ecosystem.
• Drive MSC for Me  channel-led acquisition by refining native in-app features—such as frictionless guest-to-registered user flows, invite-a-friend mechanisms, and seamless app sharing—to grow the user base.
• Conduct A/B testing on MSC for Me  in-app sales flows, checkout processes, and subscription models to continuously improve operational efficiency and revenue generation.

Your Journey so far

• Bachelor’s or master’s degree in Business Administration, Economics, Marketing Management, Digital or a related field.
• Strong commercial and analytical skills with 3 to 5 years of proven experience in digital sales, product growth, or digital business development, with a strict focus on mobile applications.
• Hands-on experience with app analytics, Conversion Rate Optimization (CRO), and data manipulation/visualization tools (Power BI, SQL; Python is a plus).
• Familiarity with agile methodologies and ability to work side-by-side with developers and product managers in dynamic, fast-paced environments.
• Excellent communication and collaboration skills, with the ability to translate data-driven insights into actionable business and product recommendations.
• Creative thinker with a proactive approach to problem-solving, capable of driving "Product-Led Growth" rather than relying on traditional marketing spend.
• Fluent in English; additional European languages are a plus.

Your Essentials

• Deep understanding of mobile user behavior, digital sales funnels, and product-centric acquisition ecosystems.
• Strong business acumen with a focus on maximizing Customer Lifetime Value (CLV) and removing friction from the mobile buying experience.
• Ability to manage multiple priorities and deliver high-quality outputs under tight deadlines.

VISA REQUIREMENTS (if any): 

• Right to work in Switzerland.

Our commitment

We are committed to building a future that values diverse perspectives, embraces the world beyond borders, and fosters an inclusive environment where every individual feels valued, respected and empowered to be their authentic selves. Our commitment extends to taking meaningful, measurable actions that have a long-term positive impact on our guests, our employees and our planet.

Ready to turn your passion into something extraordinary? Join us at MSC Cruises, where new opportunities await. Apply today to be part of a global team that is pushing boundaries and achieving something remarkable. Your journey starts here!