Digital Advertising & Pr Specialist

Here at Costa we want you the way you are. We live in a modern and enriching environment, where all of us can feel fulfilled and free to innovate, maybe making mistakes, trying again and succeeding. Our business is powerful and keeps growing stronger thanks to our people: that’s why we support their growth and their journey of continuous self-improvement. Today we are looking for a Digital Advertising & PR specialist, who will join the Brand and Advertising Department our corporate team that supports demand, through the delivery of creative and consumer-relevant communication campaigns on each online and offline media channel, and develops Brand's value through the global application of its positioning and its visual identity. The person will be responsible for managing the all digital advertising processes and for creating new opportunities to expand the Brand visibility on communication external channels.  

KEY RESPONSIBILITIES

• Supporting the Digital Brand & Communication Manager in develop creative concepts and contents for Digital Marketing campaigns (CRM, Online Media, Web, etc..)
• Managing the content deliveries on all PAID and EARNED channels (external channels)
• Defining the correct strategy to deliver a message in the most successful way thanks to his/her knowledge of the Digital assets and channels. Moreover, by analyszing data, he/she can set up optimization actions in order to optimize the performance
• Working together with the Online Media team to create Brand visibility opportunities cooperating with Media Partner (digital co-marketing, media collaboration, exchange in visibility, etc...)
• Ensuring the right contents to all stakeholders (external and internal, always in the digital field) in order to optimize the Brand visibility
• Managing community, fan club and all digital third parties that are linked with our target audience, with the aim of viralize Brand messages and contents
• Defining Influencer Marketing and digital event strategies to support the Social Media team. By analyzing data, he/she has to understand positive and negative trends and can set up actions to optimize results
• Sharing high quality insight to support own digital assessments and strategic recommandations
• Actively contributing to all Brand projects and ensuring the best results for digital communication needs ‎  

Job Requirements

• at least 2 years of experience in Digital Communication Departments or in similar positions
• Confidence under pressure and ability to identify and resolve problems with some degree of autonomy and supervision
• Proved creativity development
• Excellent interpersonal and communication skills
• Excellent communication and negotiation skills with strong enterpreunerial attitude
• Good analytic attitude
• Good knowledge of English (at least B2 level is required), every other languages would be a plus

Location: Genoa