Lead, Marketing E-Commerce

Great vacations begin with great employees!

Combine your experience and sense of adventure by joining our exciting team of employees in Miami, Fl. Royal Caribbean Cruises Ltd. is pleased to offer a competitive compensation & benefits package, and excellent career development opportunities, each offering unique ways to explore the world.

Position Summary:

The E-commerce Lead is responsible for developing strategies and initiatives to successfully increase direct-to-consumer revenue on our digital platforms. This position leads online promotions, digital advertising operations, site optimization and product merchandising. This position reports to the VP, Digital Marketing and will work closely with Digital Product & Operations, Media Planning, One-to-One Marketing, Integrated Communications, Revenue Management, Onboard Revenue, Global Tour Operations and external agencies to drive real growth on top of millions of dollars of cruise and ancillary product sales.

Career Snapshot:

• Overall owner of transactional and promotional strategy of our digital platforms, including traffic growth, merchandising, cruise planning, booking funnel, and promotions
• Develop a data-driven, segmentation roadmap to target our most valuable users and drive the highest-revenue product sales in cruise and pre-cruise products
• Coordinate with brand-wide promotional initiatives to ensure a consistent and optimized customer experience across online advertising, web site landing pages and the transactional funnels that is also well coordinated with the email marketing efforts
• Provide leadership and direction on merchandising and product positioning, partnering with product and revenue teams.
• Operation of third-party, ecommerce tools to optimize conversion, drive up-sell and cross-sell opportunities and make product development recommendations to the operations team
• Manage the eCommerce Business Analyst and coordinate with the Analytics team to identify customer requirements and market trends, business cases, creating user stories for new product features, competitive analysis, product positioning, pricing and tracking key product line metrics
• Work with Marketing Analytics to develop dashboards to measure key digital web indicators to monitor performance and uncover insights as an indispensible component of success

Requirements:

• Bachelors required, MBA preferred
• 5 years experience with consumer-facing websites and strong familiarity with e-commerce best practices
• Knowledge of digital media, display advertising and paid search optimization
• Background in luxury, fashion, retail, or hotel merchandising
• Strong experience managing people cross-functionally and directly
• Experience working with Omniture

Thank you for your interest in this role. Royal Caribbean Cruises Ltd. is the world"s second largest cruise company, operating under Royal Caribbean International, Celebrity Cruises and Azamara Club Cruises brands. These brands offer an array of onboard activities, services and amenities, including simulated surfing, swimming pools, sun decks, beauty salons, exercise and spa facilities, ice skating rinks, in-line skating, basketball courts, rock climbing walls, miniature golf courses, gaming facilities, lounges, bars, Las Vegas-style entertainment, cinemas and Royal Promenades, which include interior shopping, dining and an entertainment boulevard.

Once you click to apply below, it will take you 10-15 minutes to complete our application, which will help us better qualify your candidacy.   If you are being considered for this position you will hear back from us within the next 30-60 days.  During this time, you can view your application status on our career site.

Join us at Royal Caribbean Cruises Ltd., where great vacations begin with great employees!

RCL is an Equal Employment Opportunity employer.