Analyst, Sr. E-Commerce Optimzation

Great vacations begin with great employees!
 
Combine your experience and sense of adventure by joining our exciting team of employees in Miami, FL. Royal Caribbean Cruises Ltd. is pleased to offer a competitive compensation & benefits package, and excellent career development opportunities, each offering unique ways to explore the world.

Position Summary:

This role provides key support in the areas of web analytics, optimization of the website to help grow web traffic generate revenue and drive increased engagement. This position performs daily and weekly website analysis of key metrics including: web traffic, web pathing, abandon rates, booking funnel conversion, and bookings performance. Expert analysis of web advertisement campaigning, Search Engine Marketing data, and SEO data required. The Sr. E-Commerce Analyst will work with Marketing Analytics and Sales Analytics teams to help create a unified view from web channel perspective.

Career Snapshot:

• Works as internal reporting and analytics lead on Web Analytics and Market Share Analytics using tools like Omniture, SiteCatalyst, databases and Hitwise
• Works with Marketing Database & Analytics and Sales Analytics Groups to gather the data relevant to create a unified view for the Web Channel
• Identifies and tracks metrics to identify areas of improvements in website based on usage and traffic patterns
• Reviews and make recommendations on campaign response analysis, such as impact of campaigns on revenue, call volume, web visits and other non-revenue related behaviors
• Conducts ad-hoc traffic analysis of website
• Develops, manages and produces KPI dashboard, daily & weekly reports, and forecasts for core KPIs
• Conducts Landing page A/B and Multivariate testing using Website Optimizer, Test & Target or other tools
  • Must be able to monitor and evaluate the impact of the optimization efforts
• Coordinates data management efforts between internal and external partners

Requirements:

• Bachelor's Degree required
  • Degree in E-business, Information Technology, Interactive or traditional Marketing, Business, or Advertising preferred; MBA desirable
• 5 years experience with an online retailer/ecommerce or online agency
• 3 years Web Analytics, Search Engine Marketing analytics experience successfully optimizing Natural and Paid search advertising programs
• Strong analytical, planning, problem solving, and organizational skills with a demonstrated ability to translate data into actionable recommendations
• Excellent communication (including verbal and written), organizational, and project management skills
• Demonstrated ability to drive projects to successful completion
• Deep understanding of web design elements, Information Architecture, and Persuasion Architecture in an E-commerce setting
• Passion for problem solving; Highly Analytical, well organized with strong interpersonal and communication skills
• Understanding of analytics tagging and web logging
• Strong Knowledge of Omniture SiteCatalyst, Hyperion, SAS, SQL Server, PL/SQL

Preferences:

• Experience with Tealeaf, Omniture Test & Target, Google Analytics, Facebook Insights, Hitwise preferred
• Interactive Agency/ E-Commerce Retail / Travel / Hospitality / Cruise industry experience preferred

Thank you for your interest in this role. Royal Caribbean Cruises Ltd. is the world's second largest cruise company, operating under Royal Caribbean International, Celebrity Cruises and Azamara Club Cruises brands. These brands offer an array of onboard activities, services and amenities, including simulated surfing, swimming pools, sun decks, beauty salons, exercise and spa facilities, ice skating rinks, in-line skating, basketball courts, rock climbing walls, miniature golf courses, gaming facilities, lounges, bars, Las Vegas-style entertainment, cinemas and Royal Promenades, which include interior shopping, dining and an entertainment boulevard.

Join our team as the Sr. E-Commerce Optimization Analyst. Once you click to apply below, it will take you 10-15 mins to complete our application, which will help us better qualify your candidacy.   If you are being considered for this position you will hear back from us within the next 30-60 days.  During this time, you can view your application status on our career site. 

Join us at Royal Caribbean Cruises Ltd., where great vacations begin with great employees!

RCL is an Equal Employment Opportunity employer.