Market Research Analyst

Great Vacations Begin With Great Employees!

Combine your experience and sense of adventure by joining our exciting team of employees in Southeast FL.  Royal Caribbean Cruises Ltd. is pleased to offer a competitive compensation & benefits package, and excellent career development opportunities, each offering unique ways to explore the world.  

As Market Research Analyst, you will work within the Market Research Team to oversee the activities, analysis, and reporting of consumer and market research projects for Royal Caribbean International. Research projects generally focus on competitive and consumer insights and trends for use in developing marketing strategies and product enhancements/offerings, brand equity, advertising effectiveness, and guest and trade satisfaction.

Career Snapshot:

• Proactively identify business challenges/ opportunities and work closely with Research Manager to develop research objectives, select methodologies, plan research projects, write and program questionnaires, and complete analysis and reporting.
• Conducts quantitative, qualitative and secondary research studies as required to meet varying needs of stakeholders in the business units.
• Analyze, interpret and synthesize learnings from research and secondary sources, drawing conclusions that are actionable, impactful, and accessible for stakeholders.
• Monitor sample requests, day to day support, analysis and scheduling of reporting results from on-going tracking studies such as the advertising tracking study, internal omnibus and guest satisfaction programs.
• Evaluate, analyze and provide summary reporting of external consumer, industry and competitive landscape for the use of the marketing, sales and hotel operations teams.
• Work with Research Manager to provide actionable recommendations on how to maximize opportunities/ investments based on research findings.
• Leverage existing data to answer key business questions and proactively identify the need for additional research based on business needs.
• Clearly express ideas, direction, methodology, results and recommendations orally, in writing and through insightful reports and graphic illustrations to peers and management both within and outside of the marketing organization.
• Develop discussion guides and conduct focus group research onboard as well as online focus groups or bulletin boards with guests to meet varying needs of the business units.

Requirements:

• Three or more years of extensive experience in marketing research working on the supplier or client side
• Bachelors Degree required
• Understands a range of qualitative and quantitative research techniques available to address business needs.
• Very strong problem definition and solution skills
• Strong project management, prioritization, and organizational skills
• Proven data gathering and analytical skills as well as the ability to synthesize findings from disparate data sources
• Strong interpersonal, written and verbal communication skills
• Proficiency in PowerPoint, Excel and Word; Survey software and Video editing tools a plus
• Love of both data analysis and personal interaction
• Effective presentation and communication skills and strong ability to influence business decisions based on research findings

Thank you for your interest in this role. Royal Caribbean Cruises Ltd. is the world's second largest cruise company, operating under Royal Caribbean International, Celebrity Cruises and Azamara Club Cruises brands. These brands offer an array of onboard activities, services and amenities, including simulated surfing, swimming pools, sun decks, beauty salons, exercise and spa facilities, ice skating rinks, in-line skating, basketball courts, rock climbing walls, miniature golf courses, gaming facilities, lounges, bars, Las Vegas-style entertainment, cinemas and Royal Promenades, which include interior shopping, dining and an entertainment boulevard.

Join our team as Market Research Analyst.  Once you click to apply below, it will take you 10-15 mins to complete our application, which will help us better qualify your candidacy.   If you are being considered for this position you will hear back from us within the next < 30-60 > days.  During this time, you can view your application status on our career site. 

Join us at Royal Caribbean Cruises Ltd., where great vacations begin with great employees!

RCL is an Equal Employment Opportunity employer.

Job: Marketing
Primary Location: United States-Florida-Miami
Schedule: Full-time
Shift: Day Job
Employee Status: Regular