Business Operations Manager for Azamara Cruises

V.Ships Leisure is looking for a Business Operations Manager on behalf of Azamara. 
The Business Operations Manager analyses marketing programs and associated revenue to develop or adjust strategies and tactics to increase guest participation. Coordinate marketing promotion plans for improving or increasing profitability of the revenue areas onboard the vessel. Identifies and makes recommendations to implement plans. Works directly with the Cruise Director, Hotel Director and Revenue Partners to identify the optimal scheduling opportunities. 

Key Responsibilities

• Meets regularly with onboard management team to discuss revenue forecasts, actual performance and promotional activities. Presents analysis and marketing promotion plans for discussion, approval and implementation. Works with revenue areas to implement plans. Tracks performance of plan and reports findings to management team. Makes recommendations for implementing and/or adjusting plan for future utilization. Provides revenue areas with profitability performance feedback on a regular basis.  
• Participates with shipboard and shoreside management in decision-making and implementation of processes and procedures impacting onboard revenue creation and maximization. Oversees the marketing strategy onboard ensuring proper communication channels are being utilized.  
• Ensures consistent brand standard image for guest-contact promotional materials and events. This includes the promotion of onboard print, television/electronic media, direct-to-Stateroom mail, and point-of-purchase displays. Assists in scripting “word of mouth” advertising and activity announcements to promote revenue areas.  
• Acts as liaison with various shoreside departments such as Fleet Operations Revenue, Product Development, Strategic Planning, and Market Research, and provides feedback regarding itineraries, deployment schedules, and groups and charters as they relate to revenue and marketing.  
• Works with all levels of shipboard employees and management in a positive and productive manner. 
• Communicates directly with concessionaire shoreside operating management, when necessary, on issues relating to their respective revenue area onboard.  
• Attends meetings, training activities, courses and all other work-related activities as required.  
• In accordance with Azamara Cruises standards, each employee conducts oneself in a professional and courteous manner at all times. This consists of physical and verbal interactions with guests or fellow shipboard employees and/or in the presence of guest contact and crew areas.  
• Plans and conducts informal focus group sessions with guests and shipboard staff to gather feedback, identify areas for improvement and formulate strategies to optimize guest satisfaction and revenue.  
• Constantly provides Hotel Director and Executive Committee onboard with business status information and overall performance. 
• Provides Hotel Director information for end of contract evaluations of revenue managers. 
• Participate with the management team in formulating operating decisions regarding early arrivals, late departures, itinerary changes, etc.  
• Provide constant feedback to all revenue partners and senior leadership both onboard and shoreside, ensuring proper execution of marketing plans and strategies. 
• In conjunction with the Hotel Director, elaborates proper appraisals for all dotted line and direct reports, following Azamara’s development policies and procedures.  
• Responsible for effectively managing the time and attendance of their own and direct reports’ work and rest hours in accord with MLC regulations and company procedures. 
• Shipboard employees will be required to perform any other job-related duties assigned by their supervisor or management.  
• Responsible for meeting or exceeding overall planned revenue and APD targets for the ship. 
• This position shares supervisory responsibilities with the Hotel Director and Concessionaire companies. 
• Strives for an engaged, professional and stable revenue team with pride in both ship and company being led by motivated and high-performing managers and crewmembers.
• Responsible for developing a team spirit amongst key reporting division heads. Interacts with each to ensure continuous communications between division heads and direct reports. 

Education/Experience/Qualifications:

• Three to five years marketing promotions, market research and/or sales analysis events, cruise lines or amusement/theme parks.  
• Working knowledge of data driven decision making principles, ability to synthesize methodology and data into actionable business strategy. 
• Working knowledge of sales analysis techniques and point of sales (POS) systems preferred.  
• Knowledge of the principles and processes involved in business and organizational planning, coordination and execution. This includes strategic planning, resource allocation, work force planning. 
• Working knowledge of Marketing processes, print and digital media marketing and campaign strategy.  
• Knowledge of principles and processes for providing customer and personal service including needs assessment techniques, quality service standards, alternative delivery systems, and customer satisfaction evaluation techniques.  
• Ability to conduct focus group presentations.  
• Ability to interact appropriately with all levels of employees and management.  
• Ability to lead management group in brainstorming sessions.  
• Working knowledge of computers, Internet access, and the ability to navigate within a variety software packages such as Excel, Word, or related programs.  
• Advanced knowledge of Microsoft Excel and ability to navigate PowerBI Dashboards as an end-user 
• Bachelor’s degree in marketing, business administration or related field from an accredited university or college, or the international equivalent preferred. 
• Completion of one contract with a performance rating of proficient or above along with demonstrated leadership skills.  
• No disciplinary action on file for the last 12 months.  
• Ability to speak English clearly, distinctly, and cordially with guests. 
• Ability to read and write English to understand and interpret written procedures. 
• This includes the ability to give and receive instructions in written and verbal forms and to effectively present information and respond to questions from guests, supervisors, and co-workers. 
• Ability to speak additional languages such as Spanish, French, or German is preferred.  

About Azamara

Since 2010, Azamara® has delivered a unique way to travel that we call Destination Immersion® experiences. Our intimate, club-like ships can fit in smaller ports bigger vessels can’t visit, and as a crew member, you'll experience destinations that aren’t even on the map for other cruises. With smaller ports, longer stays, and more overnights than other cruise lines, Azamara makes it easier than ever to be immersed in the heart of local cultures in the ports we visit.