Revenue & Marketing Manager - Cruise

Position Summary:

The Revenue & Marketing Manager is responsible for maximizing onboard revenue and guest engagement by developing and executing strategic marketing initiatives across retail, spa, shore excursions, and other revenue-generating departments. This role analyzes sales performance, identifies opportunities for growth, coordinates onboard promotions, and ensures brand alignment across all guest touchpoints.

Key Responsibilities:

Revenue Optimization:

• Monitor and analyze onboard revenue streams.
• Develop pricing strategies and promotional plans to meet or exceed revenue targets.
• Collaborate with department heads (e.g., Retail, Spa, Shore Excursions) to align revenue objectives.

Marketing & Promotion:

• Plan and execute marketing campaigns and daily promotions across onboard revenue centers.
• Oversee visual merchandising, onboard digital signage, and printed collateral.
• Ensure brand consistency and compliance with corporate marketing standards.

Guest Engagement:

• Drive guest participation through strategic communications, announcements, and activities.
• Leverage guest data to tailor offers and experiences.
• Evaluate guest feedback and market trends to improve campaign effectiveness.

Reporting & Analysis:

• Prepare daily and voyage-end revenue reports.
• Track KPIs and conduct post-campaign performance reviews.
• Provide actionable insights and recommendations to improve performance.

Team Collaboration:

• Work cross-functionally with Hotel, Cruise, and Entertainment departments.
• Train and support onboard teams in promotional execution and sales techniques.
• Act as liaison between shipboard operations and corporate office for marketing initiatives.

Qualifications:

• Bachelor’s degree in Marketing, Business, or Hospitality Management.
• 3+ years of experience in revenue management or marketing, preferably in hospitality, retail, or cruise industry.
• Strong analytical and commercial acumen.
• Excellent communication and project management skills.
• Proficiency in marketing tools, Excel, and CRM/reporting systems.

Language & Physical Requirements:

• Fluent in English (verbal and written); additional languages preferred.