Analyst, Senior Direct Marketing International

Great vacations begin with great employees! 

Combine your experience and sense of adventure by joining our exciting team of employees in Miami, Fl.  Royal Caribbean Cruises Ltd. is pleased to offer a competitive compensation & benefits package, and excellent career development opportunities, each offering unique ways to explore the world.  

Position Summary:

A multi branded role working directly with International Markets to help achieve their Direct Marketing goals through campaign planning, business intelligence, statistical modeling and marketing reporting. The successful candidate will help support the long term global strategic objective to grow direct business. Thus, improving marketing effectiveness and customer experience to drive revenue.

Career Snapshot:

• Work closely with the International Marketing Managers & Direct Marketing teams to help develop and implement the annual direct plan for all Brands in line with overall commercial and marketing objectives.
• Function in a Direct Marketing consultative capacity to enable the markets to be self-sufficient with campaign planning, execution and analysis; provide ongoing training and guidance where necessary.
• Develop, disseminate & maintain Direct Marketing best practices, competitive information, Siebel Marketing and Analytics training guides and any other relevant materials.
• Develop and implement marketing campaigns in Siebel analytics/marketing including building reoccurring campaign and generating list outputs for various vendors.
• Drive the predictive modeling and lifetime value analysis work for International Markets.
• Help develop, test and implement relevant contact strategies for key segments that will drive repeat business, introduce new business and increase onboard revenue through an integrated offline and online approach
• Support the international markets with business reporting focused on campaign effectiveness and actionable customer insights. Work with the International Marketing Data Analyst to gather insights from the database and other sources
• Support ad hoc projects including but not limited to campaign development, reporting, vendor integration & testing efforts.
• Support key direct marketing projects for the benefit of all countries

Requirements:

• Bachelor's degree in Business with a focus on Sales/Marketing or a related field
• 7-10 years' experience working within a marketing environment preferably in CRM, direct marketing, list management or managing large email and direct mail campaigns
• Proven ability to manage direct marketing and email marketing projects, with results analysis
• Experience with multi-channel marketing data analysis and campaign development preferred
• Experience in evaluating and understanding customer data and segments. Experience of Demographic or Cluster data like Prizm, Cohorts, Experian etc
• Highly analytical and results focused
• Ability to manage multiple projects under tight deadlines and flexible hours
• Excellent interpersonal skills with an ability to interact with all levels of management, interdisciplinary and multi-cultural teams.
• Highly motivated and can do attitude. Excellent attention to detail and accuracy, team player.

Preferred:

• Master's Degree
• Experience with Siebel Analytics/ Marketing highly desirable
• Experience within travel and hospitality industry desirable
• Some understanding of relational databases

Thank you for your interest in this role. Royal Caribbean Cruises Ltd. is the world's second largest cruise company, operating under Royal Caribbean International, Celebrity Cruises and Azamara Club Cruises brands. These brands offer an array of onboard activities, services and amenities, including simulated surfing, swimming pools, sun decks, beauty salons, exercise and spa facilities, ice skating rinks, in-line skating, basketball courts, rock climbing walls, miniature golf courses, gaming facilities, lounges, bars, Las Vegas-style entertainment, cinemas and Royal Promenades, which include interior shopping, dining and an entertainment boulevard.

Join our team as our Analyst, Senior Direct Marketing International.  Once you click to apply below, it will take you 10-15 mins to complete our application, which will help us better qualify your candidacy.   If you are being considered for this position you will hear back from us within the next 30-60 days.  During this time, you can view your application status on our career site.  

Join us at Royal Caribbean Cruises Ltd., where great vacations begin with great employees!

RCL is an Equal Employment Opportunity employer.

Job: Marketing
Primary Location: United States-Florida-Miami
Schedule: Full-time
Shift: Day Job
Employee Status: Regular