Media Planner, 6 Month Temporary Assignment

Great Vacations Begin With Great Employees!

Combine your experience and sense of adventure by joining our exciting team of employees in Miami, Fl.  Royal Caribbean Cruises Ltd. is pleased to offer a competitive compensation & benefits package, and excellent career development opportunities, each offering unique ways to explore the world. 

Position Summary:

The Media Planning temp position assists with media planning and buying for the North America market.  The media planning temp helps with execution across various mediums including search and display.  The role will work closely with Celebrity's media agency to plan and execute against both branding and tactical initiatives with constant eye on results and calibration to maximize performance.  This temp position will need to be well versed on Celebrity's guest segmentation strategy and manage to a full marketing campaign calendar in order to meet critical deadlines.  The person in this role will need to be well versed in digital marketing strategies and technologies.

Career Snapshot:

• Develop media allocation proposals on a monthly basis with expected revenue and traffic results including product focus and creative focus
• Work closely with the creative and web team on campaign initiatives, concepts and asset creation to support campaigns
• Allocate the available digital media inventory to achieve key objectives and install calibration check points so that results are shared and reallocation can be easily accomplished
• Work with agency to develop solid frequency of reporting on results vs. goals, sharing of key learnings and how to enhance future plans with learnings
• Execute on paid search strategy that includes testing and integration with search engine optimization strategy
• Collaborate with internal production and marketing team on best process for execution on initiatives and ability to test/recalibrate easily

Requirements:

• Minimum of 3 years digital marketing /paid media experience
• Experience supporting consumer brands especially travel or hospitality
• Experience working with media agency
• International experience a plus
• Knowledge of media trafficking systems like DART
• Strong communication and persuasion skills
• Solid working knowledge of Microsoft Office products

Once you click to apply below, it will take you 10-15 minutes to complete our application, which will help us better qualify your candidacy.   If you are being considered for this position you will hear back from us within the next 30-60 days.  During this time, you can view your application status on our career site. 

Join us at Royal Caribbean Cruises Ltd., where great vacations begin with great employees!

RCL is an Equal Employment Opportunity employer.